In a Google Webmaster Central video, John Mueller, from Google, detailed the different ways to proceed to make sure that the meta Botswana Email List description you entered is reflected in Google’s organic results. The opening of this subject follows a question asked for a journalist who wanted to collect precise recommendations in order to prevent Google from rewriting or not using a unique meta description filled in for a website page. Some of you may have noticed it, but Google doesn’t always use the meta description you assigned to a web page in its SERPs. In this article, we will go through the reasons that generate this behavior on the part of Google and the recommendations to follow so that your meta descriptions are correctly reflected and displayed in the SEO results pages .

Summary What is a meta description? How many characters does a meta description need? And on mobile? Why Google reformulate your meta description? Tips to encourage Google to use your meta description What is a meta description? The meta description is one of the meta tags of a web page. With this information, webmasters can briefly display in search engine results pages a textual description summarizing the topic covered by a web page. The meta description of a web page is displayed below the blue link with the page title. example meta description the world A long time ago, including the keyword in the meta description was one of the ranking factors in SERPs.

What is a meta description?

Today, this is no longer the case, the quality and relevance of the content of the meta description plays a much more important role in optimizing your click-through rate. If executed well, a high-quality meta description can increase traffic and CTR (click-through rate) because a relevant snippet will get the user to click on the search result. The meta description systematically comes in addition to and below the title tag of your page, displayed as a blue hyperlink in search engine results. How many characters does a meta description need? For a long time, the optimal text length for the meta description was around 150 characters, including spaces. In early 2016, Google discontinued showing Google Ads on the right side of search results, so there is now theoretically more room to display organic results snippets.


Now the recommended length of a meta description has changed to around 175 characters. We recommend writing at least 200 to provide as much detailed information as possible to search engines. Indeed, in some cases Google will display more than 175 characters for your meta description. Please note that this specification of the character limit is only an approximation, as Google and other search engines do not measure the actual characters, but rather the length in pixels of the meta tag. If the description is longer, it is abbreviated or replaced by “…”. As with a tweet, all important information about the targeted page should fit in this limited space. The user should be made aware of the topic of the page and be encouraged to click.

How many characters does a meta description need?

And on mobile? Mobile search results have less space, due to the smaller screens of smartphones. If you want to optimize the content of your meta description for mobile SERPs, you should limit the text to a maximum of 120 characters. This will avoid losing the end of your description. However, it can be observed on several occasions that Google varies the way mobile SERP descriptions are displayed. Descriptions of more than 200 characters are possible. At the same time, images can also be displayed in the snippets, which can lead to a huge limitation on the number of characters. Why Google reformulates your meta description?

It is not uncommon for Google to generate a different meta description than the one you entered in the meta tag of your page. Here are the main reasons given by John Mueller to explain this behavior: The meta description is irrelevant and is not useful for the Internet user (sequences of keywords should be avoided). The same meta description is copied and displayed on a large number of pages on your site. The meta description does not correspond to the search of the Internet user. In general, Google will reformulate a meta description so that the latter helps the Internet user to understand that your page is relevant to the search he has submitted.


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