Beyond their skills, what qualities should an SEO expert have? As you will have understood, having experience is not a luxury for the SEO profession. Understanding the different issues and evolutions of SEO requires having a bit of a bottle as they say. He must obviously have a good command of SEO techniques and web languages such as HTML, PHP, CSS, etc. But he must also have knowledge of communication, marketing and ICT law . Otherwise, in terms of personal qualities, for us, a good SEO expert should be: curious organized in his work because he has to manage several clients able to work in a team dynamic and creative passionate about the web pragmatic to know how to detect what are its priorities listening to customers and having a good sense of analysis Afterwards, it’s up to you to see if other qualities seem essential to you.

We therefore drop the traditional “push” mode considered too aggressive by Internet users. The SEO must therefore play the chameleons and put themselves in the shoes of Internet users in order to flush out the best keywords that they will type to search for information. 4. The calculation of the ROI, an SEO expert, must have it in mind A SEO strategy must be, at Norway Phone Number List point, measured in order to assess the return on investment. The choice of keywords is crucial in a content marketing strategy , and the SEO expert is responsible for this task! The keywords will help generate qualified traffic and subsequently obtain new leads. You now understand why the SEO must know how to master the selection and integration of keywords. If your SEO expert does not know how to properly evaluate the results, you can deduce that his strategy is unreliable.

“Anticipate” Must Be The Credo Of An Seo Expert

SEO strategy and especially to anticipate the future requirements of number 1 search engines. We don’t ask him to be a diviner with his crystal ball either! For example, when Google announced the launch of “mobile friendly” , SEOs were already aware that Google would gradually give importance to compatible sites on mobile. It was therefore their responsibility to warn their agency and their clients that, henceforth, it would be essential to have design site . Knowing that mobile represents more than 60% of web traffic today , the risk would be of no longer being visible on mobile and of losing potential customers. 3. An SEO expert must be able to understand the challenges of Inbound Marketing If your future SEO expert doesn’t even know those two words, drop the matter and say NEXT! Inbound Marketing is THE new marketing technique that involves attracting qualified traffic to your site through relevant content.


The knowledge of the operation and updates Google algorithms (Panda, Penguin, Pigeon, etc., in short all of Noah’s Ark!) Is essential! The SEO must be able to keep the editorial team informed about important changes in content, so that their colleagues quickly adapt to Google’s requirements. 2. “Anticipate” must be the credo of an SEO expert The SEO expert must be able to anticipate changes in Google’s algorithms and have a long-term vision . Faced with the perpetual changes of Google, the SEO must be able to orient his The goal of this technique, you will understand, is to attract your visitors with content that will meet their specific needs . SEO expert We already have SEO experts who match this SEO profile, so if you want to set up your SEO strategy , contact them and you will judge for yourself their skills.

An Seo Expert Must Know How To Assess The Importance Of Content Marketing In Seo

To help you make your choice, we have prepared a checklist on the essential skills that every web SEO should have in 2015. 1. An SEO expert must know how to assess the importance of Content Marketing in SEO Far from being a scoop, everyone now knows that content is at the heart of any digital strategy. “Content is king” . Your future SEO expert must therefore know how to measure the importance and the challenges of an editorial strategy on SEO . The Content Marketing must be part of his baggage as SEO will be able to help you improve your SEO strategy. Exit the isolated SEO who works alone in his corner to create backlinks galore! No, the SEO expert version 2017 must be a real partner who works in synergy with the writers. The goal is to optimize the distribution of content on the blog or on social networks .

To stay up to date, you have to constantly renew your knowledge and stay informed about the requirements of search engines. The SEO profession requires constantly taking up new challenges ! Whether you are planning to recruit an SEO expert or want to use his services, it seems important to me that you know several things about him in order to make the best possible choice! What key skills must he have to cope with changes in the profession? What are the ideal qualities in this profession? This may indeed vary depending on your activity and the profile of your audience. So think about developing a digital Social Media strategy before posting on social networks. If you own a website, you will know how important it is to optimize its ranking on search engines . It can’t be improvised, and that’s why it’s a profession in its own right.

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