Google has published on its blog recommendations for e-merchants wishing to create pages dedicated to major shopping events such as sales, Black Albania Email List Friday or Cyber ​​Monday. Although these recommendations are not completely new, we advise you to follow these best practices coming directly from the Mountain View firm. Your SEO will be improved. It is advisable to create a landing page dedicated to the event you are targeting. For example, you should create a specific page for Black Friday . Google adds that it recommends creating a page not only for Black Friday, but also for Cyber ​​Monday, sales, Christmas etc … Please note, this page must be online all year round! Do not delete it once the event is over … otherwise you will lose your entire ranking.

Instead, let it live all year round by changing its content to something static. For example, once Black Friday is over, we recommend that you replace the product listing on the page with content text announcing the date of the next Black Friday and a description of this event. In terms of highlighting it on the site, you can make it less accessible via the internal network , then months later, as the event approaches, start linking it via your footer and other relevant pages of your site. Optimize your titles Of course, you must include the name of the event in your page title . At the same time, consider having an h1 header tag also including the name of the event (trying to make it different from the page title), accompanied below by a small description.

What are Bing’s ranking factors?

Add images Also, consider adding images that clearly highlight the event for your visitors. Google recommends displaying a prominent image that makes it easy for buyers to understand your offers. To do this, you can display your products on reduction or display banners highlighting your discounts. Although Google does not generally recommend banners with text in image format, these texts in images can still help your visitors understand your offers. Attention, texts in images must also be added in hard (in html text) to allow robots to understand their meaning. Also, it is essential to enter a description of your images through their alt attribute .

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Finally, to avoid the cross-cutting of your images in Google’s Shopping carousels, choose a ratio ranging from 4: 3 to 3: 4. Add a description It is recommended to add a description of the event through text. For example, for your Black Friday page, you could answer the questions “What is Black Friday”, “When does it end?” “. Always keep in mind that old SEO maxim: CONTENT IS KING. Create your page before the event This ties in with the first point of our article. Indeed, a listing page displaying products is generally quite thin in text content. Therefore, consider creating your landing page several months before the event with cold text content describing it, its dates, and the offers that await your buyers.

Before you start

As the event approaches, start working on your internal networking by pointing links to the landing page, then once the big day arrives with the transformation of your page into a product listing, ask Google to recrawl your page via the Search Console. Submit your offers in Merchant Center Consider saving your promotional offers in your Merchant Center account to help Google find your offers and index them in Google Shopping Bing has updated its Webmaster guidelines explaining how Microsoft’s search engine decides the ranking of web pages in its results. If you don’t want to go further in this article, be aware that Google’s competitor indicates that pages in their organic results are displayed based on relevance, quality and credibility, user engagement, freshness of content, user location and page load time.

This information also specifies that the search results are algorithmic and are not done by hand. Here is an excerpt from what is stated: “Bing search results are generated using an algorithm to match the search query that a user enters in the search engine with the contents of our index.” Bing is continually improving its algorithms to provide the most comprehensive, relevant, and useful list of search results. So far, it’s not fundamentally different from how Google works to rank its SEO results. Before listing its ranking factors, Bing explained that page ranking is a complex process and it uses many criteria to provide search results that are relevant to the user. It is written in the guidelines that Bing’s complex ranking systems use many criteria to provide search results.

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