Although Google does not provide official performance indicators through Search Console to measure your voice presence, other tools allow Wallis and Futuna Islands Email List you to know for which phrases you are mentioned vocally in the SERPs. John Mueller from Google was recently questioned on Twitter by a user who wanted to know if it was possible to measure the voice presence of a website and the statistics of voice searches carried out via the Google SERPs. Here is the original tweet published by this Internet user. In summary, Andrea Ugalde asks how she could measure voice searches: can we know when we are appearing? How does its site respond to user searches? Or know what users have searched for by voice?
This question comes up regularly in discussions … which is not surprising knowing all the mess that the digital industry is doing with voice search. Here is John Mueller’s answer below. John replies that they cannot be measured. He recommends using a voice assistant and trying it out with questions where we would like our site to be mentioned. It is often easier to understand how these things can work if you use them regularly yourself. In other words, Google does not (yet) provide performance metrics related to your website for voice searches. Maybe it will happen one day through Search Console .
Measure your voice presence
Here are the main positioning factors that will make it easier for your pages to appear in voice response. vocal seo ranking factors Rightly, HE Mr. Rush considered that the majority of voice searches performed in Google were related to questions . It is therefore on this format that the study was based. According to this study, if you want to improve your chances of being quoted in vocal response, you must: Be positioned in Top 3 in the SERPs.Be displayed as a featured snippet . Provide a response of approximately 41 words. Your texts should be concise, simple and understandable.You need to optimize the speed of your pages. The more backlinks you get, the better. Now that you know the main ranking factors for voice search in Google, let’s see how to measure your visibility.
Measure your voice presence By diving a little more into the study of SEM Rush, we see that among the vocal responses associated with a result in featured snippet, the majority correspond to an answer box, also called Position 0, or “Response in a SERP functionality” in illustration below. Much of the voice response also comes from featured snippets relating to local results through Google My Business . answer box and voice search Based on this observation, we will use our good old SEM Rush tool to determine if the pages of a site are associated with voice responses. Take the La Redoute site for the French market as an example .
One minute butterfly… it’s still possible!
Once in SEM Rush, here are the steps to follow:Enter the site URL and select the country of your choice (France, in this example). In the left column, click on “Organic Search”. Scroll down the page and in the “SERP Features” section, click “Immediate response”,You will then see all the queries that you are shown in response to in Google’s organic results and for the most part, by voice.And it works! See below that for the query “how to make a complaint to the redoubt”, the site is positioned in Position 0 and is clearly cited by voice (you can test at home with your Google Home ).