Google offers new options to restrict the extraction and display of data directly in search results. Some website managers seek, at all costs, to be as visible as possible on Google. This race for visibility pushes them to accept that the Ivory Coast WhatsApp Number List engine crawls their site, spots important data, and then displays it directly on the results pages. They then become more visible than the others … but more and more users are content to read these structured results. They believe that they no longer need to access the source of this data, that the extract directly displayed on Google is sufficient ( less than one in two Google searches is followed by a click ). Other publishers prefer to prohibit Google from recovering their data in this way (or simply limit the search engine’s retrieval of this content).

You could already use the tag You can now allow Google to recover your data while limiting it, thanks to three new options: These 3 options can be combined in the META tag. They will be taken into account by Google in the second half of October 2019. Forbid certain data in snippets enriched with HTML attributes
The META tag allows you to prohibit or limit extraction by Google for an entire web page. You can go further by prohibiting simply extracting some data: Google takes into account a new parameter on the tags Not always well known to marketers, sponsored articles have many advantages, and can have an excellent ROI if the strategy is well deployed. To find out more on the subject, getfluence, a European specialist in connecting advertisers and influential sites, is publishing a comprehensive white paper.

Maximize Your Visibility On Google Or Protect Your Data

First step of the white paper: the definition of the sponsored article. The latter is an article published in an influential media or blog that naturally mentions a brand, an event or a product. Several links redirect to the highlighted site. To be relevant, the sponsored article must be hosted on a medium that is in line with: the brand’s objectives brand image the intended target We speak of editorial influence because the brand relies on the notoriety of the media in order to benefit from third-party expertise. A sponsored article can obviously be managed directly, but it is much easier to go through a platform like getfluence which makes it possible to find relevant sites easily, to benefit from a complete catalog of partners and to have access to all prices. media present on the platform. Getfluence also lists the different advantages of sponsored articles:

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An inbound marketing vision : sponsored articles are not intrusive and allow you to be in direct contact with the target audience while letting them come to you. An Internet user spends an average of 2 and a half minutes on a sponsorship article, as much as on a classic article. An increase in traffic and sales : the sponsored article generates a peak in visitors and therefore creates sales or transformation. Longevity of content : Sponsorship articles are an excellent counter to ad-blocking, and they allow you to enjoy a good longevity. Unlike a social media post which has a lifespan of a few hours, an article has a long tail for several months. Work on SEO : advertisers also favor sponsored articles for their SEO strategy, articles are good for notoriety, and therefore indirectly for SEO.

Prohibit Or Limit Snippets Enriched With The Tag

Good practices to follow For a quality sponsored article, it is relatively simple since it is the media that takes care of it. As a brand, you will nevertheless need to draw up precise specifications for the person in charge of the drafting: border the subject of the article with precision look at the title the objectives of the article aspects of your brand, service, or product to highlight the desired links the images to use What cost… and what ROI? Last but not least: how much does a sponsored article cost? The price depends mainly on the influence of the medium used. It varies from 150 € to more than 1000 € depending on the medium. For some big national media, the price can obviously be higher.

On the ROI side, the SEO aspect is the most complicated to analyze, and especially the longest. A link will not take effect right away. On the other hand, it is very easy to measure your leads (via tracked links for example). As getfluence rightly points out, this is not an exact science but the various studies show that for 1 € invested, we can have between 7 and 10 € of return on investment. prevent Google from using your data to enrich results on search results. And they will be able to breathe, Google having shown in the past that it could be much more radical to respect the law without paying – like during the closure of Google News in Spain . The final conclusion of the study concerns the relationship of influencers to brands.

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