Expert advice to capitalize on failure through Growth Hacking to make strategic decisions. ISM Team Share on Facebook Share on Twitter  Zambia Email Lists Share on Linkedin Fear of failure on the test. To test is to fail: Making a plan, discussing a marketing strategy around a table cannot put you in a position of failure. One can come out frustrated at such a meeting, but in no case in a situation of failure. To debate is not to fail. But why ? Well, because when we think, when we debate, no one fails. At best, we do not know who is right, at worst we believe that we are right and that our strategy will go off without a hitch. It’s like watching a political debate on TV (or live on Youtube, depending on your preference?),

You can’t tell who is right. At this stage it is only a matter of conviction, of a battle of ideas. One can never determine with certainty which one is wrong. Failure will come much later, in a few months or years, when the long and many-folded course of action is finally executed. And at that point, we can always find a good excuse that explains the failure but confirms the initial plan. In short, no one has failed. Magic, isn’t it? Dare to test to fail Ultimately, there are many reasons not to rely on data or experiments to choose a plan: good argument, hierarchy … Convictions often prevail. This shouldn’t surprise you … but why do you go about it? Incompetence? Afraid of failing? The solution is simple:

To Debate Is Not To Fail.

to test is to open the possibility of being wrong. The numbers are indisputable. Deciding to launch an experiment despite the obstacles is to run the risk of running the risk of failure if the results are not there. It is all the more difficult to break away from this fear of failure in a traditionally functioning company where testing, and therefore often failing, can be a career brake. This is particularly obvious during spontaneous attempts, resulting, for example, from an inspiring vigil. Without well-founded guarantees of success, they sometimes come up against the fear of failure of others. Your behavior could impact them when they have made the choice not to fail. Industrialize failure to accelerate growth The Growth hacking is a methodology, completion of start-ups, which can be tested very quickly,


with limited resources, using unconventional means. This new discipline prescribes two actions for the problem at hand: Set up a team responsible only for testing, a Growth Team. Its only objective is to test as many things as possible. Its indicator of success is not the success of the tests themselves, but the number of tests performed. Disregard passing tests when judging team performance. Because as good old Jeff (Bezos) would say, “if you know it’s going to be successful, it’s not really an experiment, is it?”. Team interest is therefore not correlated with success. Thus using a “neutral” team, trained in Growth Hacking techniques to conduct tests, is an effective and almost impartial solution for making decisions while limiting the fear of failure. You can learn about Growth Hacking techniques during a more in-depth training .

Fear Of Failure On The Test. To Test Is To Fail:

The Growth Hacking is a set of unconventional ways (but legal) that aim to accelerate your growth. You can be unconventional in the techniques used (bot, scrapping, automation, etc.) or in your state of mind. And to be honest, it’s the mindset, a little bit of technique, that gives by far the best results. And that starts with the organization of the tests Before doing tests: take stock of each person’s test suggestions You have to be particularly careful at one point, you should only make decisions based on data, not on convictions . This means that you cannot rule out a test because it looks bad to someone, you can only rule it out because it has already been taken.

But then, there is a risk of carrying out a lot of tests? Indeed, it will be necessary to prioritize them according to two main criteria: chance of success difficulty to achieve There are also test frameworks and backlogs, which you can learn about during more in-depth training . Then, you have to run the tests as quickly as possible to bring this list down. 2 – Perform tests: identify the difficulties The problem is that when you have never done a test, it is hard to estimate the time and budget required to perform them. Paradoxically, the hardest part when doing tests is to assess their success. Indeed, if I tell you that your FB campaign has a CTR of 2.7%, would you think so? Yes ? No ? Well maybe you are wrong.

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