With the advent of the Internet, the health sector has gone digital and is currently experiencing a small revolution. When the Web and health meet, we now speak of e-health. Health professionals and patients alike are changing their habits. On the one hand, doctors offer online appointments and tele-consultations; on the other hand, patients book online appointments or self-medicate and self-diagnose online. What are the new practices of these 2.0 patients, autonomous and actors of their health? [Infographic] E-health: What are the uses of 2.0 patients on the Internet? 1. E-health: what are the most frequently typed requests on Google? The “Internet reflex” also applies to the health sector. Many patients make a self-diagnosis on the Internet before going to the doctor. According to a 2014 poll , 80% of French people use the Internet to obtain information about a disease or symptoms.

Among the most searched diseases on Google, top the ranking are Crohn’s disease, psoriasis, Alzheimer’s and multiple sclerosis. We are far from the simple cold which only arrives in 9th place in the ranking. Indeed, these diseases are less understood than a cold, but are quite widespread, or at least more publicized than others. In the field of e-health, Internet users’ search for information is primarily focused on illness or medical treatments relating to an illness. 2. E-health: what are the sources of information requested by patients? Unsurprisingly, doctors Costa Rica Phone Numbers List the privileged interlocutor of patients in matters of health. For information on current symptoms, or on new symptoms, the French prefer doctors at 74% and 69%. Pharmacists are also a fairly popular source of information (42% for common symptoms and 30% for new symptoms). In all, 78% of French people favor health professionals as a source of information.

E-Health: What Are The Most Frequently Typed Requests On Google?

The Internet is still right behind them. Internet sites specializing in health such as represent the 3rd preferred source of information for the French. 3. E-health: what are the levels of trust placed in the different sources of information? e-health: levels of patient confidence in health professionals and specialized sites The French are increasingly using websites linked to e-health. However, they do not give them the same credit as health professionals. The Internet cannot replace doctors and pharmacists. The sites can be complementary, but they are not as reliable as a healthcare professional. 94% of French people trust doctors and 86% pharmacists. The websites of health institutions, such as the CPAM, are credible for 68% of French people, while one in two French people trust sites on health, such. The sites of pharmaceutical companies suffer from their bad image since only 28% of French people trust them.

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Online pharmacies are developing and playing on prices to attract Internet users. This is for example the case of pharmacies-en-ligne.com, 1001pharmacies.com or lasante.net. Finally, e-health also allows you to ask questions to a healthcare professional without leaving home. Even if tele-consultation is not widespread in France, we hear more and more about this practice which, in certain countries, such as Great Britain, Denmark or Switzerland, is much more widespread. E-health creates new practices to which we must adapt. Faced with these 2.0 patients, it is necessary to adapt your approach. As healthcare professionals, you must seize the opportunities offered by the web. Offer online appointments, be listed on Google My Business, if you have a site or a blog, offer medical content to inform your patients and do prevention, which, in addition, will be beneficial for your natural referencing in search engines,… With the Internet, there are many opportunities!

E-Health: What Are The Sources Of Information Requested By Patients?

Apart from finding information, the Internet 2.0 allows patients to book online appointments. Several sites dedicated to making appointments have been created, such as rdvmedicale.com, doctolib.fr or mondocteur.fr. Recently, the Hospitals of Paris joined forces with the start-up to offer online appointments. Rarer, but still practiced, the purchase of non-prescription drugs is part of the online services used by patients 2.0. The new features will make it even easier for advertisers to create, manage and deploy their advertising campaigns. Facebook has just announced the arrival of tools intended for associations and non-profit organizations. E-commerce, Black Friday, Christmas, Winter sales: how to achieve end-of-year sales? Google Trends Likewise, mobile searches related to “store opening hours” experience the largest search spike of the year at Christmas and in January during the winter sales. So remember to update your exceptional hours on your Google My Business listing and on your site’s Store Locator.

Don’t neglect social media 62% of French buyers go on social networks to find gift ideas. (Adobe Digital Insights 2017) Social networks have become real sources of inspiration, like Instagram. Highlight your products to give gift ideas for Christmas or to simply generate interest during Black Friday or winter sales. For this, social networks offer you many tools that you must use. The different publication or advertising formats make it possible to promote your brand, enhance your products (Facebook Collection, Carousel, Boutique section on Facebook, etc.), generate online or in-store traffic, and even make direct sales. E-commerce, Black Friday, Christmas, Winter sales: how to achieve end-of-year sales? Source: Yves Rocher Instagram account You will have understood it through these figures, Black Friday, Christmas and the winter sales generate traffic and sales on your e-commerce site, but also in stores.

 

 

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