Developing a relevant strategy for each social network is an essential step, especially as schools address multiple targets. Your strategy will therefore determine what your goals are on each social network, who is your target and what tone to use. Strategy of schools and universities on social networks Facebook: the social network that brings together a large community Facebook is the social network that brings together the most users. This is also the case for schools and universities. Their Facebook account has the most members, ahead of LinkedIn and Twitter. Digital business school barometer Facebook business school subscribers Twitter followers of business schools Generally, it is on Facebook that we go first to find out about a brand. In the field of education, it has become the same reflex. For schools, Facebook is a general public social network that is used to communicate to the greatest number through institutional communication .
If many higher education schools are present on social networks, sometimes with several accounts on the same social network, this is not won for all that. We can discuss many topics on Facebook, which brings together a large community (professionals, alumni, current and future students) . To establish a friendly relationship and create a close bond with your community, you have to adopt a fairly light and relaxed tone while addressing institutional topics . Twitter: the one for professionals On the contrary, Twitter is much more “ corporate ”. School Twitter Egypt Phone Numbers List are mainly used by professionals (companies, partner journalists) and the tone is a little more formal . However, some schools opt for the creation of several Twitter accounts in order to differentiate the communication for each target. Thus, schools have an institutional Twitter account to which a variety of other accounts are added.
Twitter: the one for professionals
Most schools and universities have successfully made their digital transition, whether on the Internet or on social networks. These tools allow them to develop their notoriety, communicate, promote their training and even recruit new students. Business School has an institutional account , and a multitude of other accounts for: alumni its Grande École program its Bachelor program the press Twitter therefore remains fairly large public depending on its use. LinkedIn: the meeting point between alumni and professionals To communicate on a social network that is even more “ corporate ” than Twitter, you have to turn to LinkedIn. The social network of professionals unsurprisingly attracts… professionals , in particular former students of a school, alumni . It can also attract businesses . Two distinct targets that can be differentiated by different LinkedIn Pages. Indeed, LinkedIn allows schools and universities to create a Company page, but also an Education page.
It is interesting to highlight the school and its environment, the events that take place there and the students who represent the school . You can post photos and videos about graduation ceremonies, sporting and charity events in which students participate, school interior, etc. Instagram is still underutilized while it has huge potential in terms of recruiting students. YouTube to recruit new students YouTube allows schools and universities to speak directly to young people through video . It is a channel favored by Generation Z in particular, future candidates . Today, many business or engineering Grandes create very convincing and creative videos to appeal to candidates . During this eligibility period, we see a lot of videos that convey a strong sense of pride and belonging . Other videos use humor to create a buzz . YouTube is not only used as a weapon of seduction . The video format has become an educational tool.
Facebook: the social network that brings together a large community
LinkedIn then appears as the ideal social network to develop and unite an alumni community . Instagram: to communicate through images about school life Instagram is the social network for communicating through images . It is also a social network mainly used by young people , therefore students and candidates . Thus, conferences, courses and tutorials are put online for the students of the school. Today, we cannot miss social networks, including especially when you are a school or a university. These tools make it possible to communicate with professionals, professors, alumni, students and candidates. But these targets are not necessarily found on the same social networks. You have to differentiate your communication strategy on each social network. To understand how to federate a community around your school thanks to social networks with practical cases, you can read this article on this subject . Otherwise, you can always contact us .
We closely follow the legal framework issued by the European Union. 10 / Brand Content and content ecosystem The year 2018 is clearly the advent of mobile. Why ? Because for the first time this year, Google recorded in France more searches on this medium than on computers. Brand-content-2018-ecosystem-contentsThe correct 2018 resolution? Use Facebook pixel and dynamic advertising Additionally, dynamic product ads become eligible for Audience Network . Thanks to this Facebook ad network dedicated to mobile, you can reach new audiences on other mobile applications . 9 Board: Access the pixel Facebook through your e-commerce platform If you offer online sales, it is very likely that your site was made on an e-commerce platform. The social media giant has made it easier to install the Facebook pixel on Shopify, but also Magento or Big Commerce. Creating a product catalog and delivering dynamic advertisements will be easy.