According to scientists, humans have been fishing for over 40,000 years Thailand Phone Number and they do not appear to be letting up anytime soon. When speaking of the lure (pun intended) of fishing, whether it takes the form of commercial. Sporting, or recreational – fishing enthusiasts the world over describe the thrill of the “hunt,” and the euphoria of the “catch.”

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Interestingly, I have heard nearly the same terminology used in the business world to describe the ever constant cycle of finding and acquiring new customers. If truth be told, I calculate that there is more “fishing” occurring in global business than in all other forms of fishing combined. Moreover, if we can compare business to the sport of fishing.

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Then commercial marketing is the discipline of fishing, and marketing collateral becomes the gear. While not intend to be an exhaustive treatise on the subject, this article will focus on six. A company should ask before creating new pieces of collateral or creating a new marketing campaign.

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