“How to integrate digital into your marketing strategy”, the opportunity to discuss your issues with an expert and your peers in order to meet  Madagascar Email List the digital challenge more calmly. Tuesday October 11 from 8:30 a.m. to 10 a.m. 35 rue du Louvre, Paris 2nd In this era of the digital upheaval which is making a lot of noise, many companies consider themselves to be behind in the digital turn and compared to their competitors. However, by auditing their digital maturity and that of their sector, this impression often turns out to be far from being founded. In fact, in 2017, 85% of large French companies questioned in the Digital performance of French companies in Accenture declared that they put digital at the center of their strategy,

only 26% adopted a costed plan and defined a budget! In this period of change, the marketing function is particularly impacted, solicited and challenged. Lead generation , notoriety, visibility … there are many expectations linked to the digitalization of marketing actions . However, if it is no longer or almost no longer necessary to convince of the advantages of a digital marketing strategy for a brand, it is no less difficult to get started! What is the digital maturity of my company? What strategy adopted? What levers to activate? These are all questions that must be resolved in order to put in place the first actions of an effective digital marketing strategy .

Misconceptions In Digital Marketing To Forget!

The operational challenges then arise quickly to meet the new missions of digital marketing: Make your brand visible: SEO referencing , content marketing, social networks … Maintain a powerful link with your customers by developing your marketing automation … These challenges are yours, but you don’t know how to tackle them? It’s not too late to get started! Thank you all for coming! Find our expert’s 5 tips for integrating digital into your marketing strategy . Share on Facebook Share on Twitter Forget your preconceived ideas, take a fresh look at the principles of digital marketing , sign up for our breakfast! Tuesday October 16 from 8:30 am to 10 am 35 rue du Louvre, Paris 2nd “Digital is the miracle solution”, “I am on social networks and I have a mobile, so I do digital” …

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Here are some preconceptions that die hard in digital marketing . Indeed, it is very difficult to get rid of certain received ideas, because we often do not have the time to take the necessary distance to question our reflexes and prejudices. Due to the growing strategic importance given to it, this observation is particularly true in digital marketing. To make the right decisions and act with lucidity , it is essential to rely on solid and proven fundamentals . How to give meaning to your digital marketing actions in order to improve their relevance and effectiveness? Why and how to set goals to frame your ambitions in digital marketing? What are the main stages of the customer journey and how can you adapt your communication campaigns to improve performance? One of our digital marketing specialists,

Improve Your Employability: Certify Your Digital Marketing Skills!

Discover our schedule of webinars and back- to-school marketing breakfasts . To integrate digital into your marketing strategy , to optimize your brand content strategies and to review the basics of digital marketing or to certify your digital marketing skills … The keys to integrating digital into your marketing strategy TUESDAY SEPTEMBER 11 AT 8:30 AM – Breakfast In 2017, 85% of large French companies questioned in the Digital performance of French companies in Accenture declared that they put digital at the center of their strategy, only 26% adopted a costed plan and defined a budget! The operational challenges then arise quickly to meet the new missions of digital marketing: Make your brand visible: SEO referencing, content marketing, social networks … Maintain a powerful link with its customers by developing its marketing automation

And all the questions you ask yourself to integrate digital into your marketing strategy! Register! 7 tips to optimize your brand content strategies WEDNESDAY, SEPTEMBER 19 AT 10:30 AM – Webinar Brand content is considered today as a priority lever for acquisition and loyalty. It represents a golden opportunity to shape the brand image, improve the user experience or even maintain a lasting relationship with its audiences. However, exploiting it to its full potential requires a methodology and a good knowledge of digital tools: storytelling, SEO, understanding of targets, families of content, etc. This webinar will address the 7 main keys to developing effective and sustainable content strategies. And all the questions you ask yourself to optimize your brand content strategies!

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