“Got it”: Google is already testing the removal of favicons from search results. Last week, Google presented the overhaul of its search results on PC . A new design modeled on the mobile interface. Among the novelties: moving the URL above the title, displaying the logo of the Bahrain WhatsApp Number List site (favicon), and a very discreet highlighting of the sponsored nature of paid results. This new arrangement of search results is not unanimous and Google has obviously understood it. The Mountain View firm announces (already) the change. Already the end of favicons on the SERPs? Google says it will be testing different displays for favicons – starting today. The following tweets specify the tests carried out by Google: Some will no longer see the favicons on PC (capture at the top of the article); Others will see the favicons, but they will be placed elsewhere on the interface.

Google indicates that the first feedback (from users and brands) was positive. The sample should not be very representative since the interface requires some adjustments – even a rollback regarding the logos. Google also evokes “the prominent label in bold” sponsored results (Ad): a daring formula, as this indication has become discreet over time. The readability of the research results in question On desktop, you access a slightly different interface from today. On our side, favicons have completely disappeared from the search results. Compared to yesterday, this is the only change: the URL is always offered above the title, with the same font and the same color as the page description, located below the title. Using the same font and color for these two elements, before and after the title, clearly does not improve the readability of the results.

Search results on PC: the step back of Google

We would suggest to Google to place the URL under the title, in green – but the backtracking would then be too blatant. This round table brings together Edith, Head of Digital & Operational Marketing at Euler Hermes France, Sylvie, Global Digital Transformation Network Lead within SAP, and Edouard Lauwick, Vice-President Operations Europe at Rakuten Marketing. If the important thing is people, the speakers tried to demonstrate what digital transformation can bring to business. The example of Rakuten Marketing is particular, since the subsidiary company of the Japanese group, is full digital: “ we were born with the internet. “. Asked about her employee program, that the word of a corporate channel can be taken for promotional content. For more authenticity, companies must rely on the testimony of their employees, who share their story, transmit emotion, to enrich the content. Edith Taillart’s advice.

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Study who your targets are, where to find them, listen to them to find out what they need and what interests them. The solutions in terms of tool and message will then come quite naturally ”. To measure actions, ” it is important to track communications actions, in order to be able to measure and optimize them, ” explains Edouard Lauwick. Faced with changes in behavior, with more volatile consumers who consult multiple platforms, the Advanced TV market is getting organized. It targets traditional publishers and new players, such as telecom operators who hold the data of box customers. If segmented television already exists in the United States, it is for advertisers to adapt its message to commercial offers in a given area. For campaigns that will reach more than 10 million people, Frédéric Degouy, Marketing and Revenue Management Director.

Already the end of favicons on the SERPs

At Next Média Solutions, advises to rely on the data provided by Médiamétrie. Below 8 or 10 million people, segmented television will be a real growth driver. The 4 levers of Advanced TV are geolocation, first-time buyers (with markets that have never used television because of its too broad targeting), the elimination of the core target and the optimization of coverage thanks to data. The mechanics of the offer make it possible to offer dynamic programming in addition to your campaign for optimal coverage. Data is at the heart of the challenges of media agencies, using it to better target, measure and increase attention. This is a fundamental trend, which affects all media. Data is at the heart of the challenges of media agencies, using it to better target, measure and increase attention.

This is a fundamental trend, which affects all media. Data is at the heart of the challenges of media agencies, using it to better target, measure and increase attention. This is a fundamental trend, which affects all media. The consideration : re-engage the conversation with performance scenarios by participating in conversational media when Internet users are ready to buy a product or service, because the fill rate is much more efficient via a chat vs a classic form online, with direct contact, including for convenience stores (message button available in Google My business to ask questions). Conversion : generate traffic from these messaging applications to a website or a mobile app, avoiding the major pitfall of current e-commerce sites, namely often complex transactional UIs from interfaces invented there is in his twenties and a phase of understanding the course that is too long.

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