1- Performance More than ever, marketing must be able to demonstrate that its actions actively participate in the overall performance of Congo Email List the company. The marketer must be a business contributor, in particular thanks to his lead generation or lead nuturing systems . From this perspective, the ROI of marketing approaches and its control are decisive parameters. 2 – Traffic management The marketer is called upon to become more and more technical and versatile. The marketer must be able to deploy and maximize the performance of innovative and technical devices such as Growth Hacking or Marketing Automation . Cross device, display, SEM, email… he knows how to identify and coordinate the right media to generate ever more traffic. 3 – Social The marketer is a social being.

The greatest successes of recent decades concern brands that have been able to build and capitalize on hyperactive communities. Marketing is now inseparable from community management, social media management and customer advocacy strategies . Proximity to its community and its influencers is a major lever for success, in particular to benefit from a flawless e-reputation. 4 – Posture The marketing department is a center of expertise that has become central in new organizations. At the heart of the system, the marketer must strengthen, in addition to his technical skills, his personal qualities. In a period of intense transformation, it must rely on its strategic vision to anticipate the challenges of tomorrow. Agility, responsiveness, daring and versatility are the essential skills to meet the new challenges of marketing. 5 – Content Product push marketing is dead, content long live!

2 – Traffic management

Consumers no longer want to buy a product, they want to buy meaning. The skills of the marketer therefore evolve; the production of content and the ability to maximize its virality are added to its field of expertise. SEA, SEO , Inbound marketing no longer hold any secrets for him. The ultimate goal is the personalization of contacts, whatever the medium and the moment. 6 – Innovation We are living through one of the most prosperous times in terms of innovation and digital acceleration. Marketing is no exception. He is often the spearhead of progress. To support this transformation, the marketer must master the techniques of innovation and creativity from an exclusively customer perspective. He is a creativity facilitator thanks to his knowledge in project management ,

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design thinking and UX / CX Design. 7 – Data Data is omnipresent, but its underuse is still too great. It’s time for marketing to regain power over its data. Whether it is to carry out effective monitoring , improve customer knowledge and optimize customer relations, marketers must master their data and the associated techniques. Meet the challenges of the marketer thanks to the marketing manager certification training .1- Performance More than ever, marketing must be able to demonstrate that its actions actively participate in the overall performance of the company. The marketer must be a business contributor, in particular thanks to his lead generation or lead nuturing systems . From this perspective, the ROI of marketing approaches and its control are decisive parameters.

The Marketer Must Strengthen

2 – Traffic management The marketer is called upon to become more and more technical and versatile. The marketer must be able to deploy and maximize the performance of innovative and technical devices such as Growth Hacking or Marketing Automation . Cross device, display, SEM, email… he knows how to identify and coordinate the right media to generate ever more traffic. 3 – Social The marketer is a social being. The greatest successes of recent decades concern brands that have been able to build and capitalize on hyperactive communities. Marketing is now inseparable from community management, social media management and customer advocacy strategies .

Proximity to its community and its influencers is a major lever for success, in particular to benefit from a flawless e-reputation. 4 – Posture The marketing department is a center of expertise that has become central in new organizations. At the heart of the system, the marketer must strengthen, in addition to his technical skills, his personal qualities. In a period of intense transformation, it must rely on its strategic vision to anticipate the challenges of tomorrow. Agility, responsiveness, daring and versatility are the essential skills to meet the new challenges of marketing. 5 – Content Product push marketing is dead, content long live! Consumers no longer want to buy a product, they want to buy meaning. The skills of the marketer therefore evolve; the production of content and the ability to maximize its virality are added to its field of expertise. SEA, SEO ,

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