Meta also has strict rules for political advertising. As the largest social media platform, Meta is aware email data of the influence it has on political opinion, decision-making and information provision. In addition to the Cambridge Analytics scandal, Meta has been under fire many other times for the role it played in political information provision.
For example, during the 2016 US presidential election, researchers discovered that Russian groups like the Internet Research Agency (IRA) used Facebook to conduct disinformation campaigns. And there was a scandal surrounding Facebook’s role in hateful rhetoric against the Rohingya. And these were far from the only incidents. In short, Meta is under scrutiny and must comply with demands from governments around the world.
What rules should you take into account as a political advertiser on Meta?
Mark campaigns
Anyone who wants to place a political ad must go through a verification process. The steps:
Also read: Legislation & online political advertising: what you need to know
To request verification you must be an admin or advertiser of the page and ad account.
Two-step verification must be turned on
Upload an ID (two non-government IDs or one government ID). You can also print out a form , I you as an advertiser add a text yourself fill it in and have it signed by a notary. Please note that the verification process may take some time. Especially in Belgium, the verification process may be more complicated due china numbers to the political structure (federal, Flemish, Walloon and Brussels governments and regional governments).
Mark the campaigns as falling into a special ad category. In this case social issues, elections and politics. Ads should always include a disclaimer with information about who paid for the ad. In some countries, such as France, additional information must be added. For example, the ‘object social’, the officially stated purpose of the organization that advertises. You can find ways to add disclaimers here .