A good keyword strategy is an essential step for businesses that want to generate leads online through SEO. In this article, we’ll cover some Cayman Islands Email Addresses common keyword strategy mistakes that businesses should fix. Did you know that Google receives over 40,000 searches per second every day, according to the Live Stats website ? It is an important source of potential opportunities that you can exploit. Targeting the right keywords is a very important factor in ensuring the success of your search strategy. While you have a general direction for your keyword strategy, don’t be surprised by common mistakes that can dilute your efforts. It is important to focus your resources on writing content aimed at keywords that will allow you to attract qualified prospects.

Here is a list of the most common mistakes to ban. A common mistake businesses make when investing in SEO is targeting too many keywords. Too many keywords can hurt your targeting and lead to unclear content. You will likely create an authority that is too broad rather than focused on a specific topic. Unless your website is very well established and is already on the first page of Google for some high competition keywords, it will be difficult to have enough leverage to move the needle on multiple keywords. at a time. You will be more successful by focusing on just a few targets and taking actions to help them position themselves. It’s best to focus on one or even two groups of content initially.

Focus only on new content and not on old

This means focusing on one main keyword for a main page, and many longer tail variations, often in the form of static pages, blog posts, or subcategories for an ecommerce site . Putting too much emphasis on brand keywords Your brand probably has a lot of terms and jargon that you use to describe your services and products. A very common SEO mistake that we see businesses make is mistakenly believing that this lingo is widespread. In fact, almost all of the companies we work with are wrong in thinking that their brand terms are more commonly used than they actually are. To be successful in Search Marketing, you often need to narrow your keyword targeting down to simple phrases that are commonly searched for and understood by Internet users.


So try to find language that is simple and straightforward, even if it is an expression that you have never used before. As you put together your target keyword ideas, follow these tips: Submit each keyword idea to SEO tools to measure search volume and how hard it will be to be visible. Make sure your target keywords are searched at least 100 times per month. Of course, nothing prevents you from targeting keywords with a higher search volume. Any keyword with a low monthly search volume is not worth the time and effort, even if it is the buzzword right now. There is, however, one exception to this rule. Do you want to position yourself in the search engines for your brand? This will probably start to happen automatically if you use good SEO practices on your website.

Do not exploit Google Ads

However, it will absolutely be necessary to follow your positioning for the names and expressions related to your business, including the name of your business with a geographic location (if you operate in specific geographic areas), and add your brand to the title tags of your pages. Adding your business to directories will also help you gain authority for your brand name.measure bad KPIs A good keyword strategy means ranking high for the right keywords (the ones that drive conversions), not just a large amount of keywords. Tip: It’s actually quite normal in a brand new keyword strategy to see your ranking drop for certain terms because you are re-optimizing for better and more relevant terms. So, during this period, you can see the traffic decrease while the number of leads increases.

In addition to monitoring your keyword positions: Monitor your organic traffic. However, you need to make sure that if you measure traffic, the conversion rate of qualified leads also increases. The organic traffic conversion rate is therefore the metric to watch closely. The organic conversion rate should increase steadily over time as you refine your keyword strategy. Only keywords that drive traffic, convert them, and have meaning for your product or business are worth tracking. So pay close attention to blog posts and pages on your site that bring you qualified leads. Struggle for keywords that are not viable The most relevant keywords for your business have a high search volume and a low Keyword Difficulty (score indicating the difficulty of ranking well on a keyword). There are a few exceptions to this rule, but for those new to SEO, this is a great rule of thumb.


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