Four American giants have dominated the digital market since the end of the 20th century and are often grouped under the acronym GAFA: Google, Apple, Facebook and Amazon. They display insolent economic health and a much larger Hong Kong Phone Number List financial position than some states! However, four new companies emblematic of digital disruption are emerging at high speed. ISM Team Share on Facebook Share on Twitter Share on Linkedin Word of the day: NATU Four American giants dominate the digital market since the late 20 th century and are often grouped under the acronym GAFA: Google, Apple, Facebook and Amazon. They display insolent economic health and a much larger financial position than some states!

However, four new companies emblematic of digital disruption are emerging at high speed and can disturb these great old giants: Netflix, Airbnb, Tesla and Uber… they are therefore called NATUs. Riding on new models, these platforms are revolutionizing retail and shaking up the economic world. How? ‘Or’ What ? Uber, by democratizing direct access to private drivers; Airbnb, by inventing the rental of temporary personal accommodation in C to C; Tesla Motors, by focusing on the sale of electric cars online without going through the concession box; and finally Netflix, by reinventing the world of video. So many sources of inspiration to disrupt our daily practices.

Word Of The Day: Natu

Our era of the 2000s is marked by the seizure of power by customers. The dictatorship of brands in a captive mass market is a thing of the past. The 20th century is well and truly buried. Nothing will ever be the same again. ISM Team Share on Facebook Share on Twitter Share on Linkedin Image1This is the revolution! Our era of the 2000s is marked by the seizure of power by customers. The dictatorship of brands in a captive mass market is a thing of the past. The 20 th century is well and truly buried. Nothing will ever be the same again. It is not yesterday’s recipes that will allow us to tackle our challenges today… and in addition, customers are massively adopting new technologies, which will strengthen and accelerate their takeover.

Hong-Kong-Phone-Number-List

We can no longer communicate in a uni-directional, top-down way to a mass audience: it is the end of mass consumption and mass media. We must move from monologue to dialogue. The only way to communicate now is to generate interactions, to create spaces for dialogue where we will provide answers to the concerns of our customers. Today, brands are built around the participation of their own customer communities and the conversations generated. In his book, Permission Marketing, Seth Godin tells us: advertising is intrusive, it bothers us. 90% of what is published on the web in the world is generated by individuals… not companies. It is therefore no longer a question of being seen, it is now a question of being found: if you are not on Google, you do not exist …

Recommendation Of Our Expert

According to Forrester, 90% of customer journeys are self-contained, with buyers taking action before they’ve even interacted with a brand. happy The 4 key words “in” of engagement: involvement, interaction, intimacy, and influence. The challenge of marketing is to be able to generate a lasting, authentic and profitable relationship with its best customers (forget the socio-demographic data). Engagement marketing aims to make it easier for these customers to participate in conversations within or outside of brand spaces. It is about involving (existing) customers in the customer journey (prospects). It is accelerated by digital technology which facilitates and encourages customer-to-customer exchanges. But interactivity doesn’t automatically mean engagement.

Many marketers have three priorities on the agenda: acquire new customers quickly, develop their long-term value, and convert them into loyal customers. But be careful of how to define loyalty. Is it about working to strengthen the engagement of its (best) customers? Use> Satisfaction> Loyalty> Recommendation = Commitment Sociologists would say that commitment is a link that unites the individual to his behavioral acts. We see it in loyalty, the commitment is emotional (they are attached to the brand and can be justified), and transactional (you do not measure success by the number of likes on your facebook page). It’s up to you … more than ever, it’s marketing that is in the driver’s seat. As Gartner’s Jake Sorofman and Laura McLellan put it: ourses:

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