The year 2025 brings a number of new changes and innovations to the world of SEO and internet marketing that can fundamentally affect the success of online strategies. January brings updates from Google and Microsoft. new trends in advertising formats. and improvements in data analysis tools. What news and changes should marketers keep an eye on to stay on top? Let’s take a look at the most important digital marketing news shaping the scene this year.
Automated bidding in Google Ads: How to get the best results
Automated bidding in Google Ads can be a great tool for simplifying campaign management. but it doesn’t always deliver the results you expect. If you’re new to campaigns or have a limited budget. it’s a good idea to start with manual CPC bidding. This strategy gives you control over your bid levels and allows you to adjust them based on actual performance. Manual CPC is a great starting point for testing your campaign’s effectiveness before moving on to more advanced automated strategies. With careful tracking and optimization. you can gradually move to more effective bidding methods that help you maximize conversions and control costs.
Google reveals the most popular searches in 2024
Google has released its annual “Year in Search” report . which maps the most popular keywords and topics that captured the world’s attention in 2024. Global trends were dominated by sporting events like the Copa América and political events including the US elections. In entertainment. both established stars and new talent gained attention.
Other categories. such as food. games special database and lifestyle. showed a preference for convenience and connection. Recipes and life simulation games. For example. gained popularity. The report. based on search data analysis. provides insight into the events and personalities that defined the year. As well as specific trends for the United States. This annual survey shows what people around the world are most interested in and inspired by.
Meta gave top advertisers special content treatment
Meta previously implemented a “guardrail” system that exempted high-spending advertisers from automatic content moderation the best books style guides for non-profit brands and directed their posts to manual review. The initiative was intended to protect against missteps that could hurt the big brands that make up the platform’s key revenue stream.
However. internal documents published by the Financial Times reveal that this two-tier approach raises concerns about have received privileged treatment. Smaller advertisers have been left subject to standard automated moderation. Which may not always be accurate.
The move opens a debate about facebook users the impartiality of moderation. On social media platforms and whether prioritizing key commercial interests damages the trust of users and smaller merchants in a level playing field.