A Easy study of communication and marketing professionals looked at what made their job more complicated than before. Omnichannel and the impact of digital on business models stand out first. Digital transformation affects all Honduras WhatsApp Number List of the company. Communication and marketing departments are on the front line, and must manage the evolution of their own positions while accompanying this wave of change. How do they see the growing complexity of their profession? The Easy group took an interest in this subject by interviewing 619 communication and marketing professionals from May 3 to 29, 2019. Here are the main conclusions of this survey . A profession that is becoming more complex The first conclusion is strong: for these professionals, there is no doubt that their job is more and more complicated to exercise. A little or a little bit for 41.8%, more, a lot more or quite more for 35.6%.

The majority (42.6%) consider that this has been the case for 3 to 5 years. Direct consequence: for two thirds of them, the deployment of their strategy is now longer to put in place. When we go into the details of what complicates the job of these professionals, it is the omnichannel of communication plans that emerges first. The impact of digital in the business model and the difficulty of measuring a reliable ROI follow. Also cited are the volatility and opportunism of customers, and the almost permanent evolution of communication techniques. The study looked at the main qualities sought in their partners, in particular agencies. ROI culture comes first (45.5%) ahead of creativity (45%), mastery of KPIs (39.5%), operational mastery (36.4%) or even strategy (34.4% ) and cost (33.8%). ack of resources, the main obstacle Finally, among the obstacles identified in the deployment of their strategy.

A Profession That Is Becoming More Complex

The communicators cited in the first place the lack of financial means. The difficulty of deploying a coherent strategy on all touchpoints comes in second place, ahead of the lack of understanding of the new marketing and communication challenges of governance. Then we find the lack of embodiment of the vision, the weakness of the execution of the creative idea and the absence of a central idea. Because their Quality Score is less than 5 and therefore their cost skyrockets. The impact of improving QS: are you curious about the impact that increasing your Quality Score could have on your campaigns? SEISO will give you an overview that can quickly prove to be very motivating. Targeting: This is how you will match your keywords and user queries. Targeting can be done exactly (the keyword in question and its variations).


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Omnichannel Communication Plans And The Impact Of Digital On Frontline Business Models

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