In France, it is the day of the Galette des Rois, a well-established and widely followed tradition. Food and beverage brands and large retailers often create special Epiphany operations. It is also an opportunity for communication on social networks. Slogans such as “you are the king/queen” are flourishing January 12 marks the start of the 2022 winter sales in France. The 2022 winter sales thus run from January 12 to February 8 , i.e. over 4 weeks. According to the FEVAD (Federation of e-commerce and distance selling), 20% of online purchases are made during sales.
While these can be of a very diverse nature, certain themes are particularly popular after the excesses of the holidays: health, sport, fitness, and physical activity. Do not hesitate to promote products related to these themes at the beginning of the year. January 2 will mark the launch of the Dakar Raid Rally until January 14. January 5 will be the first day of the infamous CES Las Vegas 2022, the Consumer Electronics Show, which runs until January 8. This show has become the benchmark event for technological innovation, considered the great mass of tech. Subject to a health pass, the 2022 edition will be held in real life and not online as in 2021.
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Marketing calendar and e-commerce calendar 2022: the major events of the year Here is the marketing calendar for the year 2022, with the date of the main events and the promising themes according to the time of year. You can also download it here. 2022 marketing Estonia Phone Numbers and e-commerce calendar In the rest of this article, we detail the events and opportunities to seize each month. January 2022 marketing calendar January kicks off the year, with many milestone dates: On 1 st January, the New Year is often synonymous with good resolutions. Many of us set goals for the New Year.
However, the health crisis linked to Covid-19 poses great uncertainty as to the actual occurrence of these events. Finally, in this event calendar, in addition to the opportunities throughout the year to make sales and communicate, you will find several business conferences and other types of entrepreneur events. Most will be held online and are a good opportunity to learn, discover new trends and grow in your business. Let’s go, let’s review 2022 Don’t wait to get started. Trust yourself and become your own boss.
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We will thus discuss the 2022 sales, Black Friday 2022, Cyber Monday 2022 or even Single Day 2022. We will also be interested in “chestnut trees”, that is to say, recurring key dates such as world days that can nourish your communication strategy on social networks. This can be a good opportunity to showcase your products or commitments. This e-commerce calendar also includes certain major events planned for 2022. Starting in France with the presidential elections of April 2022. The year 2022 should also be very sporty with the Beijing Winter Olympics, or the Cup FIFA World Cup 2022 in Qatar. These long-awaited events can also be used in your marketing strategy.
Why a marketing calendar? Quite simply because to succeed in dropshipping and e-commerce. It is important to rely on the promotional highlights and major events that punctate the year. Highlights indeed concentrate a large part of online purchases. As such, they are a strategic and essential lever for making sales. Boosting turnover and acquiring new customers. To help you anticipate these highlights and succeed in 2022. We are offering a marketing calendar. With the most important 2022 events, and their dates.