In the latest episode of the Ask Google Webmasters videos, John Mueller reviews a series of tips on optimizing images for search engines. Before Czech Republic Email List going through the technical details of image optimization, John Mueller asks web managers to take a step back and look at the big picture. Basically, don’t optimize images just for the sake of optimizing them. John recommends starting with a comprehensive SEO plan that includes images. Think about how you want to be found in the results of visual search of Google Images and type of queries that people might type in to find you. Once you’ve got your action plan in place, think about how your site can be useful to people who find it after searching for your images. After planning how you are going to optimize images for internet users, you can move on to optimization for the search engine itself.

In short, try to put yourself in the Internet user’s shoes and identify the queries relating to your business that they might type. Then you will be able to optimize your images to make them visible on those queries. John Mueller’s technical recommendations Regarding the technical optimization of images, John Mueller cites these elements as the most important: High quality images (the days of pixelated images are over, please… smartphone screens are now made to appreciate high definition images). Place your images in relevant and visible locations on your web pages . Write captions . Write a page title that is descriptive and optimized for the page your images are on.

Publish content intelligently

Fill in the alt attribute of your images in a way that accurately describes them to search engines . This attribute must be a description and not a title. The image file names must also understand the meaning of them. Optimize loading time . You can watch the full video below. Links from one website pointing to another site are one way for Internet users to easily obtain information while browsing the web. These links, also called backlinks, in most cases impact the SEO of the site to which they point. In other words, backlinks are a factor that Google takes into account among the 200 positioning factors it uses for SEO.


However, just receiving links is not enough to improve your website’s SEO . The quality of these links is an essential element. Google not only takes into consideration the number of backlinks a web page receives but also their quality. Unfortunately, a few “SEO experts” in too much of a hurry to see their site and their clients’ sites appear in search results, invest their time and money in low quality links. Only a link building strategy based on quality backlinks will allow you to obtain convincing results in terms of SEO visibility. Going in search of quick and inexpensive results, some SEO consultants resort to unsavory methods of obtaining links. These methods are often related to Black Hat SEO that can encourage Google to penalize

Perform a reverse image search

your site and literally destroy your online reputation . The most surprising thing is that even SEO agencies employ strategies aimed at acquiring low quality links. In 2018, a study carried out by Assertive Media on a panel of 230 English netlinking agencies showed that 9 out of 10 agencies used unscrupulous techniques leading to bad links . To avoid these mishaps, the experts from our SEO agency would like to explain to you what a good backlink is and how to get it . A good backlink is an incoming link from a web page that is authoritative in its field of activity and dealing with a topic relating to your page. The context between the linked pages is the essential factor for the impact of your backlink.

Below are the three factors that determine if a link is quality. The authority of the referrer page The authority, or popularity of the page linking to your site is important to Google. Logic dictates that if a popular web page has noticed your content, Google will consider it to be impactful and relevant to the Internet user. This popularity/authority, corresponding to PageRank for Google, shows how authoritative the page that mentions you is and at the same time your page itself. As the Page Rank is no longer officially reported by Google, we advise you to rely on the Trust Flow and Topic Trust Flow scores provided by Majestic . Other, less reliable metrics exist such as the Page Authority calculated by Mozor the URL Rating calculated by Ahrefs.


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