Product Manager is a job title that covers many realities. Whether you work in mass consumption or in the BtoB sector, operational missions New Zealand Email Database can mobilize a wide variety of skills. Faced with this diversity of issues and profiles, finding relevant advice to gain efficiency and carry out your missions as product manager can prove difficult. Product manager myself, here are some tips that I apply on a daily basis to improve my performance and efficiency of course, this list is personal and not exhaustive but it covers the basics essential to the function: monitoring, organization, collaboration with the marketing department, business appetite and leadership. Make a regular and diversified watch

This is undoubtedly obvious for any product manager: active monitoring is essential. However, if we perceive the strategic stake behind the intelligence action, this activity is very often sacrificed for the benefit of other “business priorities”. However, it is better not to ignore the watch, because it is a source of new ideas and allows us to develop our offers / products to stay as close as possible to market trends. In overloaded agendas, the challenge is therefore to force oneself to find and preserve the time to keep watch. And the good news is that you don’t have to do proactive research. Starting by subscribing to newsletters that cover your area of ​​expertise or sector provides a satisfactory basis. This makes it possible to have an overview and to more easily delve into the subjects that hold your attention.

7. Have a business approach

In this way, you optimize the time devoted to your monitoring while limiting it to a reasonable duration. All that remains is to free yourself from time and stick to it. It is the sinews of war. Here are 2 tips to achieve this: Find the optimal moment : which does not risk being sacrificed on the altar of emergencies and during which our mind is fully available. It is common to say that the brain is ultra productive in the morning. Also focus on breaks or end of the day (when the open-space is empty) and “urgent” daily subjects have been dealt with to keep you watchful. Schedule a time slot in your calendar (ideally once a week). Blocking this time early helps preserve it and make it a priority like other tasks. Another tip: don’t limit yourself to digital to do your monitoring.


When you do your sleep, be sure to protect yourself from filter bubbles and to diversify your sources of sleep and your subjects. This allows you not to get locked into static references and recurring ideas. On the contrary, it is sometimes essential to open your mind and to free yourself from your unconscious expectations / hopes to find inspiration where you do not expect it. In this, Artificial Intelligence is very facilitating, tools like Flint can help you! Finally, don’t forget that to capture the customer’s needs, it is best to go out and meet them as much as possible! Take every opportunity to talk to him! Remain efficient by juggling calmly between several subjects The product manager is often perceived as an orchestra conductor having to juggle several subjects and temporalities to boost his offer.

6. Make decisions and assume the responsibilities due to a product manager

This therefore presupposes flexibility of mind, agility but also rigor so as not to be overwhelmed. Daily: resist the emergency call so as not to let yourself be distracted The simplest but most effective advice I can give you: take the topics one by one. During your day, always complete any task you start before starting another. When you launch into a substantive subject that calls for concentration or attention, cut your emails. Don’t get distracted by the operation. At the end of the day, take stock of the tasks carried out during the day. Prepare your to do for the next day by limiting yourself to a reasonable number of missions and prioritizing them so that you cannot be disturbed or overwhelmed. In addition, this way you leave room for some real emergencies or other unforeseen events.

Monthly: structure your work and its follow-up The design of a product or an offer is only the starting point of the missions of the product manager. It is essential, once designed, to keep this offer alive and evolve in order to constantly meet the needs of your customers. Ensuring regular monitoring of your KPIs (CA and NPS for example) and implementing the necessary corrective actions are essential actions. One of the keys to achieving this is to anticipate by planning your missions from one week to the next . This makes it possible to take stock of the progress of the substantive missions and to have an overview of the subjects in progress. This way, it is easier to detect weak signals and initiate alerts or corrective actions if necessary.


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