Nicolas Nguyen is co-founder of Reputation VIP, SEO and e-reputation agency. On the occasion of Web2Day, the expert gives us his methods for effective content on the web. Content marketing is an increasingly used practice. Content costs money, so you need a return on your investment. Only 9% of content on the web generates SEO traffic Overall, when we Singapore WhatsApp Number List content on our website, we will seek a first peak in traffic with social networks and the newsletter, then a long tail traffic through SEO. “ The organic channel is indeed the # 1 acquisition channel for websites. It generates on average 50% of traffic, while the social network channel generates 5%, ”says Nicolas Nguyen. The biggest challenge is to prevent the traffic of a piece of content from falling flat after sharing the post.
The content must be able to continue to generate organic traffic. However, an Ahrefs study estimates that about 9% of content on the web will generate SEO traffic. A ridiculous figure. These negative performances concern both small websites and large brands. Nicolas Nguyen takes the example of Leroy Merlin, which has invested in more than 1000 content of which only 16% will generate traffic thanks to SEO. The same goes for Air France, which produced 5,500 advice sheets and where only 9% generate traffic. SEO has become the main issue for content marketing Why is this content not generating traffic? Nicolas Nguyen has a clear answer: they do not meet users’ expectations. The SEO expert advises no longer to write for search engines, but to write for Internet users.
Seo Has Become The Main Issue For Content Marketing
Google has indeed evolved in recent years, particularly in terms of content with the Panda update in 2011 and Colibri in 2013, then in 2015 with the integration of artificial intelligence in the algorithm. Nicolas Nguyen recalls that Google has officially gone from a mobile first strategy to an AI first strategy. And that has strongly influenced the way we do content. “ We have gone from a very archaic era since keyword stuffing in 2001 to an era of AI since 2017 where each time we create content, we have to meet a need of the Internet user . ” The 10 steps of a cyclical SEO strategy Nicolas Nguyen takes the example of the development of content with the keywords “lose belly”. To write an article on this subject, there are certain themes to address, because they correspond to Internet users.
But what does this actually consist of? Nicolas Nguyen proposes a method based on 10 points, which we will apply cyclically. 1. Prioritize existing pages Here, it is a question of optimizing an already existing content. It has already passed the stages of ideation, briefs, writing, integration, promotion … We therefore save a lot of time not to create it from scratch, but only to optimize it, and yet multiply its traffic. consistent manner. The optimization of a content is done on a sub-prioritized content compared to a competing page. Content is positioned on hundreds of keywords, not just one. To identify this content, go to a platform like Search Console or Ahrefs to filter and analyze the pages that are positioned between position 3 and 12
Boost The Internal Authority Of Content, Thanks To Internal Networking
And if necessary by keyword difficulty, making it possible to target low competition keywords. 2. Prioritize future content The goal is to be visible across its entire SEO market. For this, you have to rely on your competitors, list the websites and compare their positioning with ours (this is called the content gap). This makes it possible to target all the keywords where our website does not rank, unlike the competitors. 3. Challenge the main keyword It is a question here of targeting its theme, choosing the right main keyword for each subject of the article. It is therefore necessary to be vigilant on the search volumes of the keywords to aim right. Nicolas Nguyen takes the example of an article using the expression “tips for falling asleep”. In Ahrefs Keyboard Explorer
You can start typing the beginnings of its title to see the keywords that bring in the most traffic. Here, we realize that the expression “advice to sleep well” is used very little, in favor of “how to sleep well”, which will therefore generate more traffic. 4. Analyze the types of keywords in Google Previously, you could position any type of content on any type of keyword. This is no longer the case today. The key words will be classified by category: in the case of “losing stomach” articles, we will mainly find informational content such as “guides”. On keywords like “fat burner”, we will find informative content such as “product comparison”. On other key words such as “weight machine” we will find transactional categories of products or offers. 5. Analyze Internet users’ expectations The idea is to understand as well as possible the “bread” of his personae