In the new update of its document intended for Search Quality Raters, Google is refining its instructions for judging the relevance of the results from its engine. He also talks about his vision of internet research. In its 168-page Canada WhatsApp Number List intended for Search Quality Raters, the people in charge of evaluating the quality of its search results, Google provides some details on crucial points of its operation. It also defines its vision of the profile of its evaluators and shows that it attaches a little more importance to the status of its users. If these guidelines communicated by Google are always very interesting to better understand the evolutions of Search and the philosophy of the search engine, they do not represent a strict model for improving the positioning of your sites.

However, this support from Google remains a very good way to better understand the functioning and the philosophy of Google and, by extension, of its algorithm. Defining the search context on Google First innovation noted by the Search Engine Land site , which noted the changes made by Google in comparison with its previous version : these guidelines are now preceded by an introduction, section 0.0, entitled “Search experience”. How and why people search on Google In this part, Google explains the context in which users use the web and are led to do research: “ by typing words in a search bar in a browser, by talking to a smartphone or a personal assistant, by using the search engine autocompletion, etc. ”

Complexity of requests: reflecting the natural diversity of points of view

Google evokes the reasons, which, according to it, push Internet users to carry out research on the Internet: A quick search on a subject A long-term project Searching for entertainment, like funny videos An answer to a simple question Google thus puts into perspective its role with users, namely helping them find what they are looking for by browsing its engine. This is the reason why it must provide them with the most precise search results possible. What is a search engine and a user, according to Google In its document, Google provides some details on key terms, such as “search engine” or “user”. For Google, an engine is “ a tool that helps users find or interact with content available on the internet ”. A little further in its guidelines, Google thus defines the profile of a user of its engine.

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A person looking for information “. The engine also reminds its Search Quality Raters that they must keep in mind that users come from different backgrounds, with their own experiences and needs. In its documentation, Google emphasizes the complexity of queries, which can sometimes have multiple senses, and explains how it proceeds when this situation arises. For Google, some queries will require different types of search results. For medical queries, for example, users will expect reliable answers from it, with links to sites that are authoritative in their field. But in the event that certain queries could carry a multitude of meanings and be understood through various and varied perspectives, these will require a panel of results which must reflect this natural diversity of points of view.

Profile of Search Quality Raters and importance of local standards

This clarification is reminiscent of the recent launch of the Google BERT update, deployed in early December on requests in French. The challenge: to better understand the meaning of the terms used in Internet users’ requests and to offer them corresponding search results. In some titles of its guidelines, as in section 0.2 of its introduction, Google has made the effort to replace the generic term “person” by “user”, qualifying a little better the “customers” of its engine, as noted. quite aptly Search Engine Land. In this section, Google also says more about how it perceives its reviewers, whose mission is to ensure the quality and relevance of the content offered to users in search results. According to Google’s instructions, its raters must have a good knowledge of the local cultural standards of the region whose search results they are evaluating.

The judgment of its evaluators should be objective, disregarding their own opinions, preferences, religious beliefs and political views. ” Always use your best judgment and represent cultural standards and norms for the assessment of your region, ” Google says in its document. By insisting as much on the profile of users and its Search Quality Raters, who must free themselves from all personal opinions, especially political ones, Google is also responding to those who accuse it of manipulating its algorithm for the benefit of its business partners. With this update, the American engine is also defending itself from any political ideology, which could have been conveyed through the prejudices of its evaluators. : this artificial intelligence-based algorithm helps a search engine to know if a document is a good answer to a request from an Internet user.

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