John Mueller from Google made it clear how Google uses HTML title tags h1, h2, h3 etc… This explanation shows the role that Cuba Email List heading tags play in ranking organic results and how you should use them. During a Webmaster Hangout, a site editor asked John Mueller what was the best way to use Hn tags. Here is the question as read by our friend John: “A long question about the headers and the H1, H2, H3… What is the best configuration for these titling elements? ” A brief history of title tags and their relationship with SEOIn the early 2000s, the titling elements (H1, H2, H3) were considered by most SEOs as real positioning factors. It was highly recommended to add your keywords within these tags if you wanted to be visible in organic results.

But this has not been the case for several years. Yet worrying about keywords in title tags has become standard SEO practice. Adding keywords to these elements has become a mechanical SEO practice. We do it not because it’s useful, but because it’s a habit. John Mueller refutes this ancient SEO practice Mueller begins his response by refuting this outdated SEO practice of mechanically adding keywords to titles, believing that title tags are still a ranking factor. He says stocks are overvalued and implies that some people are overvaluing stocks more than necessary. Here’s what John Mueller says: “I think in general the title tags are a bit overrated in that it’s very easy to get caught up in a lot of theoretical discussions about what the optimal title tags should be. ”

The right way to use title tags

John Mueller went on to explain that Google reads titles the way they are supposed to be, that is, to understand the topic of the paragraphs that follow the title. “We use title tags for Google search. But we use them to better understand the content of the pages. ” It is wrong to believe that H1 titles are more important as an SEO factor than H2 titles and H2 titles are more important than H3 titles and so on. It is not true that one should put his most important keywords in the higher level heading section and the less important keywords in the lower level heading sections. The relative importance of header tags, that an H1 is more important than an H2, was a real ranking factor over 15 years ago.


John Mueller explains that this is no longer the case: “So… this question of… how should I order my headings H1, H2, H3 and what the content should be, is something that, in my view, is not really relevant. ” It is clear that header tags can indicate hierarchical levels of information, that several H3 headers are sub-topics of the previous H2 etc… It is not a question of SEO ranking factor. This is the correct organization of a web document. What Mueller wants to refute is the misconception that a taller title tag is necessarily more important than a subtitle tag for SEO. The right way to use title tags What John Mueller takes the time to explain is that header tags are useful in explaining the subject of text,

Are title tags still positioning factors for SEO?

which is their main purpose. Here’s how John explains it: “If you have a large block of text or a large image with a title tag above these elements, we use that tag to understand the meaning of the text or image and their importance in the content of the page. So just because there will be five keywords in these titles doesn’t mean that this page will rank for those keywords. ” Are title tags still positioning factors for SEO? Title tags have often been in the top ten in lists of ranking factors for several decades. But if you look at the Search Engine Results Pages (SERPs), you will see that the title tags of the highly ranked pages are not directly related to the keyword typed in the search engine bar.

The correct use of header tags has changed. Good practice is to help search engines understand the content. Mueller explains that keywords in title tags are not necessary for organic positioning: “If your page suddenly becomes more visible on a theme, it’s not because you have included keywords in the title tags. This is because Google understands your content a little better and can therefore send users who are explicitly looking for the topic addressed to your page. ” Google analyzes and understands your content very well, even without title tags or with an h2 tag above an h1 tag. Here are the two key ideas to remember: Mueller explained that keywords in headlines won’t necessarily improve your rankings.


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