Here are the results of a study by Rand, , conducted in August 2019 among 1,500 SEOs. Each year, SEO expert Rand asks SEOs about the factors they believe influence the positioning of web pages in Google’s results pages. The graph below represents these elements, classified according to their Lebanon WhatsApp Number List impact (0: no impact; 10: maximum weight). The first five criteria cited by the SEOs are as follows. The relevance of the content The quality of the linking of the site and the page The use of phrases and keywords consistent with the queries The perception of expertise, authority and confidence in the field The mobile-friendly character For the first time since this study was carried out, the criteria that correspond to the content exceed those related to netlinking and keywords.

The value of anchors decreases, in contrast to the mobile-friendly nature and performance (loading time) which are gaining in importance. Also, note that 66% of SEOs believe that the weight of each criterion depends a lot on the type of request. A consensus on the most influential criteria and some disagreements On certain elements, SEO professionals agree: this is particularly the case for the quality of the content or the use of coherent expressions, criteria recognized by all. On the other hand, the difference in perception is greater for: The presence of keywords in the domain name Using Google AMP The age of the site The presence of keywords in the URL The veracity of the content The fact that the criteria that impact the positioning of sites depend, according to the majority of SEOs.

A Consensus On The Most Influential Criteria And Some Disagreements

On the type of request, partly explains these disagreements. An SEO specialized in the press will tend to consider that AMP has a strong impact, in particular to appear in certain carousels on mobile, unlike his colleagues who work on other topics, potentially not very concerned. There are also differences between the experts (self-proclaimed) and the average results obtained by Rand Fishkin. Respondents from the decile with the highest expertise give more weight to the relevance of the content, the matching between the expressions used and the queries and the perception of the domain; on the other hand, they consider that the presence of keywords in the domain name, the AMP and the age of the site are less important.

Lebanon-Whatsapp-Number-List
 

The trends that will have the most impact on SEO within 3 years SEO specialists were also asked about the impact of certain trends on SEO. The verticals launched by Google, which directly compete with publishers, are the No. 1 trend; follow advances in AI and machine learning and the famous Zero-Click trend ( on Google, results are clicked in less than 50% of cases ), which worries SEOs. Find all the results of the SEO study conducted by Rand Fishkin on the SparkToro website (with the help here of a social monitoring, in particular), then the development of scenarios, elements language, etc. So yes, scenarios are established, often simulations are carried out on the basis of probable crises, but once again, everything is not always anticipated and the very management of the crisis is obviously key.

The Trends That Will Have The Most Impact On Seo Within 3 Years

The first of the best practices, in my opinion, is to take a moment to qualify the situation, take a step back, contextualize, know where we are. It may seem obvious, but today we tend to consider that we must respond or intervene immediately. Of course, it is essential to act quickly, but we must not rush or overreact. Today is a real risk because we often consider today that we must respond to everything, immediately. It’s not that simple and each situation is unique. Finally, we must not neglect the way out of the crisis: close the sequence and learn from it. but we must not rush or overreact. Today is a real risk because we often consider today that we must respond to everything, immediately.

It’s not that simple and each situation is unique. Finally, we must not neglect the way out of the crisis: close the sequence and learn from it. but we must not rush or overreact. Today is a real risk because we often consider today that we must respond to everything, immediately. It’s not that simple and each situation is unique. Finally, we must not neglect the way out of the crisis: close the sequence and learn from it. Conversely, the work carried out must make it possible to identify opportunities, both in terms of positioning and business. How is it going ? And more generally, what link can there be between the work done online and the products themselves? There are many links, first and foremost the one related to consumer expression.

 

Leave a Reply

Your email address will not be published.