SEMrush publishes study to better understand how Google voice assistants rank voice search results. For its study , SEMrush looked at voice search ranking factors, and those that were critical to Google, to analyze how voice search continues to evolve. What are the criteria selected by Google Assistant to select the responses to a query? Are there different Senegal WhatsApp Number List for different voice assistants? To find out, SEMrush analyzed more than 50,000 questions asked to three different voice assistants: Google Home, Google Home Mini and the Goo During Web2day we attended the intervention of Stéphane Maguet, director of innovation at We Are Social. Transcription of a very interesting conference on avatars and their growing presence in our society. Stéphane intervention begins with an excerpt from Snow Crash, a work of cyberpunk literature created by Neal Stephenson in 1992.

“Approaching the street, Hiro sees two couples using their parents’ computer for a double date in the metaverse. He doesn’t see real people, of course. This is all part of a moving illustration created by his computer from specifications descending from fiber optic cable. These people are software called avatars. These are the audiovisual organs that people use to communicate with each other in the metaverse ”. Avatars, representations that allow transposition, drawn from human activities What is an avatar? The simplest definition and known to all is the one which describes him as a virtual character chosen by an Internet user, to represent him in the world of online games. Stéphane Maguet affirms that we finally find avatars in many human activities such as literature, religion, carnival … Areas in which we metamorphose and transpose into someone else’s body, in order to socially present in a different way.

97% Of Responses Are From The First Page

According to the innovation director of We Are Social, “Online avatars as we know them today are drawn from stories that have been around for a long time in literature, with back and forth between tech and storytelling. , which are linked ” . Fun fact which also reflects this synergy, Neal Stephenson has since been hired by the startup MagicLeap, juggernaut of virtual reality, as chief futurist officer. Since 2014, the author has had to imagine the future experiences of the company, which notably released Mica. An artificial intelligence that defines itself as an educator, guide or companion, endowed with real facial expressions and a storytelling all its own. According to the speaker, the avatar is comparable to an ultimate selfie, which extends the profile photo and goes further because it allows you to achieve more.

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He even goes so far as to qualify it as a “social body, more or less realistic and fantasized, with the will to interact with others. We indeed choose an avatar to put us at a distance, to protect us, but it is all the same a virtual representation of our body ”. We can distinguish several ways of creating these virtual bodies: Personalization , which allows you to personalize a blank model according to specific criteria (such as hairstyle, with such color, etc.) 3D photogrammetry , via a booth equipped with more than a hundred cameras that take pictures of a natural person in order to recreate a virtual double according to his features. Payment as in , with models already created that are not really or not very customizable. The generation , with avatars generated from a multitude of Facebook photos

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As for Facebook Spaces for example. Several French companies have specialized in the creation of avatars. The Nantes-based company Silkkee, for example, offers new experiences of self-storytelling. For Roland Garros, a booth made it possible in particular to create a 3D avatar and to play a match like Rafael Nadal. We can also mention Eisko, another French startup, which is in the top 10 worldwide for those capable of creating avatars. The level of realism offered is bluffing, the company even scans famous personalities, for the needs of the cinema in particular. Growing use in our daily lives, with multiple uses Fans of the Black Mirror series have seen in “15 million merits”, episode 2 of season 1, a future where each individual has an avatar. According to the speaker, “in the years to come

We will use them more and more: from gaming to training, for telepresence and not just entertainment, but also for more useful and connected things. the world of work, the economy, etc. ” . In the years to come, we will increasingly use avatars. At present, avatars are already present in various sectors and with different uses. In gaming of course, immersive experiences, virtual worlds (Second Life, vTime…). But also holograms, virtual influence on social networks with a new typology of influencers like Lil Miquela Blawko22 or Bermudaisbae, who have a life like ours written like a screenplay. Social networks with Facebook Avatars , Snapchat Bitmojis, Gabsee, or even Morphin and Apple, which in iOS 13 provides for further personalization of its Memojis. Virtual influencers, new muses of brands? Lil Miquela, who like Blawko and Bermuda was created by a studio, now has 1.6 million subscribers.

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