Google will restrict the display of stars in search results to combat abuse. Optimizing your SEO obviously means getting good positioning on Google, on key queries. But it is also fine-tuning the display of its results in the SERPs. To attract the eye of the Internet user, many web pages Jordan WhatsApp Number List a rating system: reviews on a hotel, on a restaurant, on a product, etc. These ratings, when aggregated, can appear on Google in the form of ‘stars, as shown in the screenshot above. It’s a great way to improve your visibility. Google wants to fight against abuse This feature is not always used wisely. SEOs abuse these rating systems to simply get their 5 stars (or almost) on Google, reassure Internet users and encourage them to choose their link over another. To fight against abuse and avoid certain errors, Google has decided to strengthen its rules.

The stars reserved for certain types of content First novelty: Google will only display stars on the SERPs for certain content. The search engine lists the structured data now compatible with the display of stars in the SERPS: Book, Course, Creative Work Season, Creative Work Series, Episode, Game, How To, Local Business, Media Object, Movie, Music Playlist, Music Recording, Organization, Product, Recipe and Software Application. Google wants here to restrict the stars to the types of content most suited to the publication of opinions by Internet users: companies, products, books, training courses, films, cooking recipes, etc. You can no longer influence the ratings of your own business Another novelty, Google prohibits ratings controlled by establishments: you will therefore no longer be able to filter reviews, indicate this overly favorable rating in your structured data and hope to display stars in the SERPs.

Stars On Google To Improve Visibility

Google thus wants to fight against a phenomenon which consists in making the user believe that an establishment is recommended by customers whereas only satisfied customers could appear. Organization structured data and its local equivalent, Local Business, and their subtypes are affected. Google specifies here that it will not display a star “if the rating of an entity A is placed on the site of this same entity A” – whether or not you use a third-party widget. You should therefore no longer be able to associate the rating of your visitors to the page of your website: sites that reference elements that do not belong to them, such as reservation sites, should therefore benefit from this novelty. Check your structured data Finally, Google specifies that the “name” property is now required in structured data, to clearly indicate to Google the rated entity.

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With these new features, Google hopes to offer Internet users more relevant ratings. For more information, see the official Google press release . ​Throughout the different modules, an attentive look will be brought to the operationality, with many practical cases and case studies. Scenarios are also offered, with guided exercises and two application cases (one in a group, one individual). Very complete content therefore, and designed to allow rapid use once people have returned to their company. performance measurement…) carried out by Bruno Valette, Global Head of Data Intelligence at Christian Dior Couture, the training will end with a day of practice and evaluation exercises. It will be led by one of the educational directors, Eva Delacroix or Florence Benoît-Moreau.

The Stars Reserved For Certain Types Of Content

The different modules, an attentive look will be brought to the operationality, with many practical cases and case studies. Scenarios are also offered, with guided exercises and two application cases (one in a group, one individual). Very complete content therefore, and designed to allow rapid use once people have returned to their company. performance measurement…) carried out by Bruno Valette, Global Head of Data Intelligence at Christian Dior Couture, the training will end with a day of practice and evaluation exercises. It will be led by one of the educational directors, Eva Delacroix or Florence Benoît-Moreau. Throughout the different modules, an attentive look will be brought to the operationality, with many practical cases and case studies. Scenarios are also offered, with guided exercises and two application cases (one in a group, one individual).

Very complete content therefore, and designed to allow rapid use once people have returned to their company. the training will conclude with a day of practice and evaluation exercises. It will be led by one of the educational directors, Eva Delacroix or Florence Benoît-Moreau. Throughout the different modules, an attentive look will be brought to the operationality, with many practical cases and case studies. Scenarios are also offered, with guided exercises and two application cases (one in a group, one individual). Very complete content therefore, and designed to allow rapid use once people have returned to their company. the training will conclude with a day of practice and evaluation exercises. It will be led by one of the educational directors, Eva Delacroix or Florence Benoît-Moreau.

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