If the phenomenon of fake news has taken center stage in recent years, their proliferation also comes from the ability of the sites which relay them to make money, as this study shows. We knew that the business of disinformation Morocco WhatsApp Number List was juicy. A study by the NGO Global Disinformation Index provides more concrete data on this societal problem. Exclusively delivered to CNN, she puts forward the figure of 235 million dollars in revenue generated by advertising on extremist and fake news sites. GDI is continuously working on developing a rating system that assesses the credibility of the media and the likelihood of them disseminating false information. The organization used this information to examine the traffic, audience and type of ads served on 20,000 sites and derive their ad revenue. And according to Danny Rogers, CTO of the Global Disinformation Index, that’s just the tip of the iceberg.

The underlying problem with this study is the inability of brands to deliberately and easily choose which sites will benefit from their advertising budget when they go through third-party platforms. The broadcasting policy of these platforms is often too opaque according to Danny Rogers, who tells CNN that ” if they had a choice, they would actively choose not to subsidize this type of content, but at the moment they do not have that choice. possibility. The companies themselves must therefore monitor on which sites their advertisements are displayed and blacklist the sites with which they do not wish to work. If Facebook and Twitter regularly state that they are actively working on this fake news problem, they still have a long way to go to resolve this type of problem.

We Knew That The Business Of Disinformation Sites Was Juicy

Which remain mainly addressed by non-profit organizations and groups like GDI or Sleeping Giants, which alerts brands when their ads are shown on sites considered problematic. The 50% milestone was crossed for the first time in June 2019: less than one in two Google searches is followed by a click on the results. SEO specialist Rand regularly analyzes the behavior of Internet users on Google results pages, using data from. It has been warning for several months on the “Zero click” trend: we observe that Google users click less and less on search results. More and more often, the information displayed by Google on the results page is enough for them. The symbolic 50% milestone is crossed We had already published an article on the Zero Click trend a few weeks ago. But in June 2019, a new milestone was crossed.


For the first time in Google’s history, less than one in two requests was followed by a click on a result. For three years, the trend has been confirmed. In the first quarter of 2016, “only” 43.9% of requests did not generate a click. The natural results obtained visits in 54% of the cases. The graph below shows the evolution of behavior since 2016. This trend is important because the (very) large majority of searches are done on Google. According to Jigures, 94% of online searches are carried out through a search engine belonging to Google (classic search, Google Images, YouTube, Google Maps, Google Shopping…). Google’s competitors are struggling to convince Internet users, who are visibly satisfied with the results. Another fact to take into account: we use more and more our mobile (and less often a computer) to carry out research on the Internet.

Global Disinformation Index

And on mobile, the Zero Click trend is even more marked: in June 2019, nearly 62% of searches stopped by simply reading the results obtained (vs. 33.7% on PC). Several factors can explain this phenomenon, such as the nature of the requests on mobile (in mobility, we more often need a direct answer) and the imposing place taken by the enriched results on our small mobile screens. What is certain is that this trend is not without consequences for users and website publishers. Consequences for users and web professionals We understand the users who no longer click on the search results. They increasingly have direct access to information. Google no longer wants to be content with being a search engine: Google becomes an answer engine.

Ask your question to Google, via the Assistant or via a form: Google will more and more often try to provide you with the answer directly. In some cases, listening to or reading this structured data is enough to access the opening hours of a store or to find out the name of the coach of a football team, for example. In other cases, reading exhaustive content, published on a website by a recognized author who has taken the time to treat the subject in depth, For web professionals, this is a real headache. They could be tempted to protect their web traffic by prohibiting Google from aggregating their data on the results page. But refusing this promotion would benefit their competitors from the outset: from the moment Google displays data directly on a request, website publishers prefer to see their data there rather than that of their rivals.

Leave a Reply

Your email address will not be published.