Used frequently by advertisers and publishers, sponsored articles remain a relatively mysterious channel. Unlike a self-service Facebook or Google campaign, editorial influence campaigns require the intermediation of a platform (unless…

During the Google I / O conference, the Silicon Valley giant launched the beta version of a new Speed ​​Report, which can be viewed from the Search Console. This new…

Google announces the launch of the advertisements on Discover. Discovery Ads will also run on YouTube and Gmail. Discover is the news feed offered by Google on smartphones. You can…

On the program of this new book competition: influence marketing, startups, persuasive marketing and cybersecurity. Marketing influence: brand strategies with influencers – Camille Jourdain and Guillaume Doki-Thonon – Editions Kawa…

B2B customers increasingly seek personalized and engaging experiences from their suppliers Marketing automation software publisher Marketo unveils a survey on the new challenges of B2B marketing. The firm interviewed 910…

The traffic from Google Images will ultimately not be measurable on Google Analytics. You will have to settle for the Search Console. Google Analytics is arguably the most widely used…

Google has just announced that advertisers will have 4 new bidding strategies. These must offer more possibilities to advertisers than smart auctions in order to achieve their objectives. Google takes…

We have selected 5 training courses for those who wish to train in natural and paid referencing. Accessible to employees, job seekers and companies, this 8-day training course offered by…

The content specialist You Love Words tells us more about the strategy implemented on the occasion of one of the most famous French events: the agricultural fair. A well thought…

Google introduces the new design of search results. Brands are better valued, thanks to the appearance of the website favicon. Sponsored results are increasingly confused with natural results. Above, you…

The “digital springbreak” returns from June 5 to 7 in Nantes, with a great program as usual. More info as well as 3 3-day passes to be won in this…

Discover Message Business, a complete and powerful marketing platform to manage your messages to your customers, visitors and prospects. If the web tools market is very dynamic and registers many…

The Fevad communicated the figures for e-commerce in France for the first quarter of 2019. All the lights are green for the sector, which continues to grow. According to the…

To set up a good SEO strategy, it is essential to have a precise vision of the performance of your content and pages. There are audit tools for this that…

The podcast is making a comeback and the format is of interest to brands. Here are 5 examples of brands that have tamed audio to reach their targets. The podcast…

With its Academy, PrestaShop supports merchants and more technical profiles who wish to progress successfully in e-commerce. The PrestaShop Academy offers a wide range of certifying programs , offered online…

Google provides some guidelines for keeping your favicons in search results. Barely launched last week, the new mobile SERP integrating favicons next to the URL is already suffering a lot…

Focus on the Influence strategy of the ready-to-wear brand Gémo with this interview with Axelle Marot. On the occasion of the seventh edition of WebCampDay , of which we were…

Google announces an update to its algorithm that ranks search results. The Core Update June 2019 will be deployed on Monday, June 3, 2019. Called “Core Updates,” these algorithm updates…

Search Engine Land publishes the new 2019 version of its SEO periodic table. First created in 2011, Search Engine Land’s SEO periodic table is getting a facelift. Previous versions focused…

Nicolas Nguyen is co-founder of Reputation VIP, SEO and e-reputation agency. On the occasion of Web2Day, the expert gives us his methods for effective content on the web. Content marketing…

SEMrush publishes study to better understand how Google voice assistants rank voice search results. For its study , SEMrush looked at voice search ranking factors, and those that were critical…

A study confirms it: we click less and less on the search results. A major problem for website editors. A study conducted by Rand Fishkin (SparkToro) using data collected by…

Google will allow companies to reward their customers, choose a short profile name and increase the visibility of their logo. Internet users can “follow” your business on Google, thanks to…

In organizations, the diversity of profiles does not only respond to the societal problem of inclusion. It also allows companies to design better projects. Anne-, Head of Diversity and Inclusion…

Thomas Yung, founder and manager of Artiref and My Hotel Reputation, explains in this interview how reviews are an important element in the online presence of companies. Whether it is…

FEVAD publishes its report on the state of the e-commerce market in the second quarter of 2019. E-commerce with individuals continues to grow: buyers are always more numerous, buy more…