Is an artificial intelligence system designed to help the search engine analyze and understand complex queries, in order to offer Internet users ever more relevant answers. And if the behavior of an Internet user is very revealing, he becomes less and less influenced by SEO . Because in a perspective of personalization, Google analyzes your data according to the formula “tell me what you are looking for, I will tell you who you are”. Then he adapts his answer in the results page. We can guess then how much natural referencing is increasingly undermined for those who do not have a real “concentric user” digital strategy.. This goes through words, through ever more refined and assertive “brand content”. To achieve this, you need to understand your targets with a moving psyche, by creating “personas” to better identify the criteria of expectations, which are constantly being redefined. Be nimble!
In particular, it analyzes the choice of filters, as well as the Colors over Black & White preference. When Google search decrypts your psyche It is true that our search engines know what we dare not tell anyone. Former Google employee Seth Stephens- looked at the searches of millions of Americans. The newspaper Le Monde restores its analysis. First of all, it reveals the intimate and sincere dimension of the query, which makes it far more reliable and richer than India Phone Number List survey. These are singled out due to the phenomenon of social desirability bias .While in the anonymity of our research reveals our deepest fears, our secrets, our embarrassing questions. This is what makes some people say that search engines teach us more about who we really are, than in real life or its duplicate on social networks, where everyone is lying. This reshuffles the marketing cards considerably.
When our words whisper who we are in Google’s ear
When humans and machines enter into conversation What do they say to each other? When our words whisper who we are in Google’s ear Google or the keyhole in our diary The Internet has become the great collective intimate journal, in which Google and its machine learning have invited themselves, to the point of being able to detect on Facebook or Instagram content relating to a form of discomfort. It is primarily suicidal tendencies for the first, and anorexia for the second. In an art Chris Danforth, co-author of a study on Instagram and depression formula this way: ” Our doctors are less familiar with our lives that our mobile “. After four years of research, Seth Stephens-concludes that ” Google searches constitute the most important database ever collected on the human psyche ” . In a previous article, we deciphered emojis and what they say about communities .
If we know that the Google search bar is most often a great receptacle of prejudice, we suspect less the influence of the keyword, by association game in a long tail or through similar searches. Thus, he relates the power of certain influencers by citing one of them, which is not the least, Barack Obama, former President of the United States. Following the San Bernardino massacre, his speech had a particular impact in the search engine, thanks to a particular sentence: “Muslims are our friends, our neighbors, our co-workers, our sports champions and, yes, they are also our women and our men in uniform who are ready to die to defend our country ”. Until then, the search engine relayed associations of negative keywords to the term “Muslim”, in particular the word “terrorism”. After this speech, the negative requests had not diminished, but others were emerging.
RankBrain: what the “Google brain” captures from our keywords
At the same time as the tools are perfected, the data collected reinforces the knowledge of the human being. When Google search decrypts your psyche From the power of keyword association: work on your long tail In this same analysis, detailed in The Guardian newspaper , the researcher evokes a positive dimension in the data bath thanks to the association of keywords that can reverse the trend. New searches went up in Google suggestion, appending the term “Muslim” to that of “soldier” or “athlete”. When Google search decrypts your psyche This allows us to remember that a digital SEO strategy is not only dependent on an SEO strategy for the attention of Google analysis robots , but must be understood in a much more global way, involving social networks, influencers and by focusing on the content itself, in a “brand content” strategy.
Aware of this phenomenon, on August 13, following the violence in Charlottesville, Barack Obama sent a message of tolerance by taking care of words and images. His tweet was the most “liked” in the history of the network. To date, it has recorded more than 4.6 million “likes” and more than 1.7 million retweets. What the “Google brain” captures from our keywords The long tail to play It was in 2015 that Google implemented a new algorithm called the exponential effectiveness of which is starting to be felt strongly in the world of SEO. For the first time, digital intelligence is at the heart of the search engine . Now the syntax and intent of the query are taken into account . Why did Google develop? Because the digital transformation has made certain keywords extremely competitive, at the same time that Internet users’ expectations have been confirmed in their requirements.