Hello Sophie Bertrand-Lambert, You are Marketing Manager Insurance and Provident Services at BNP Paribas Cardif France. What are your daily Malaysia Phone Number List missions? As Marketing Manager for Insurance and Provident Services at BNP Paribas Cardif France, I work particularly on monitoring and developing new partnerships, such as with Carrefour. ISM Team Share on Facebook Share on Twitter Share on Linkedin Sophie-BL-76x90Sophie Bertrand-Lambert Marketing Manager Insurance and Provident Services BNP Paribas Cardif France Hello Sophie Bertrand-Lambert, You are Marketing Manager Insurance and Provident Services at BNP Paribas Cardif France. What are your daily missions? As Marketing Manager for Insurance and Provident Services at BNP Paribas Cardif France,

I work particularly on monitoring and developing new partnerships, such as with Carrefour. My activity relies a lot on calls for tenders, challenging specifications, and innovation: my goal is to offer value propositions that break with “traditional” insurance to stand out from what can be offered by competition. How does digital impact the sector in which you work, insurance and provident insurance? Digital is at the heart of our activities because it is now part of the daily life of our partners and customers. Digital is very important in our business, because the customer generally does not seek to buy insurance, it is rather the offer to come to him, and this is done in an omnichannel way. We are all connected, we all have phones, we spend our lives on computers, on the web, we seek information, recommendations,

To Conclude, What Are, According To You, The 3 Essential Qualities For The Marketer Of The Future?

we want to consult opinions before consuming or paying for a purchase. Insurance today is no longer just a product. It requires arousing the customer’s interest, allowing them to buy it easily and to fully understand what they have bought, so that they can use it wisely with less effort. And that is digital which can allow us to do this: in particular thanks to educational editorial bricks, relational marketing, scorings which allow relevant pushes and simplified end-to-end customer journeys. We work on these subjects through the B to C sites of our partners. You talk about omnichannel, are you also integrating the mobile dimension? Yes, and we will even soon be integrating the social dimension, since it becomes possible to buy via social networks, with payment solutions from Facebook for example.

Malaysia-Phone-Number-List

we want to allow the customer to start his purchasing journey on one channel, and to end it on another, without there being any rupture, between the agency, the store, the telephone, or of course, the internet. On the internet, our concern is to take into account the full range of devices: from the fixed computer to the mobile, including the tablet. We are also working on the possibilities linked to geolocation: we are considering the possibility of pushing messages that arouse the interest of customers, rather than directly pushing the offer. Because we have a major stake of awakening if necessary on our insurance. Our offer consists of personal insurance, insurance related to accident, work stoppage, job loss, disability, death, … so many subjects that customers do not think about not naturally in their daily life!

In The End, Are You Satisfied With This Training?

The mobile can therefore have an important role in this awakening if necessary. Why did you want to take a certification course in digital marketing? At Cardif, today, we are asked, and it is absolutely necessary anyway, to be all digital, in our way of thinking. I’m not from Generation Y, let alone Z, I’m not a digital native. So I wanted to do web marketing training, that is to say digital and linked to my core business, which is the marketing of the offer and innovation. My goal was to fully understand the challenges of the web, integrate them into my work and daily exchanges. In addition, at Cardif, we can change jobs or even jobs quite regularly in the context of internal mobility, and this training is a real plus for me, for the way ahead in the coming years. Having the certification means proving, in a very factual way, that I have been trained in web issues.

And why did you choose to do this one at the ISM? I have known ISM for a long time because I have already done several training courses. I have always drawn very concrete tools from it, which have helped me to be able to change my way of working in the companies where I was, when it arose. I saw the Digital Marketing Manager training in the ISM catalog, when I was looking for a diploma or certification training. The diploma did not correspond to the workload that I was able to assume in addition to my work because this requires a significant personal investment over time. For me, the certification was a good compromise: training in several sequences over 2 months, a practical case to be developed in a company

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