Whether you are launching a new website, redesigning an existing site, or reorganizing your pages and content, internal networking will be an Dubai Email List essential element for the success of your SEO strategy. Internal links are links that connect one page on your website to another page on the site. If you haven’t yet established an internal networking strategy, you are missing out on a real opportunity to boost your SEO in search engines and at the same time improve the user experience on your website. Normally, if you follow a hierarchical website structure and logical connections between your pages aimed at facilitating the browsing experience, your internal linking will be of quality and your site will be optimized for SEO. As long as you also work on the other SEO pillars.

In this article, we want to highlight the 5 golden rules to respect for an effective and impactful internal networking structure for your SEO. Place your visitors at the heart of your UX strategy. Do not pollute your users’ experience with bad SEO elements such as light content, advertising inserts, or mobile interstitials that abruptly interrupt navigation on the site. These elements will drive your visitors away from your website. No matter how good your content is for your visitors, if they can’t access it, all your efforts will be in vain and the added value you bring will not be visible. It is important to remember that search engines like Google, Bing or Yahoo pay great attention to the behavior of Internet users on search results.

Unique content and canonical tags

That’s why the sites that show up at the top of organic results are the ones that provide the best user experience and provide value to users. With the advent of machine learning and the refinement of search engine algorithms, user experience and web browsing comfort have become key factors for your visibility on the web. In other words, if you have interesting content that brings real added value to your visitors, consider making it visible on your site and easily accessible. If a web page is difficult for a visitor to access, it will be for search engines and less reflected in organic results. Internal Page Rank Just because your website will receive external links from other sites doesn’t mean you have to put aside your internal linking strategy.


Link juice that travels from page to page on your website works the same way as link juice sent from a link from one website to another site. This link juice, the value attributed to each page and which spreads from page to page is called Page Rank . Years ago, when we had a clear vision of the Google Page Rank for each of our pages, we were able to know what the value of each page was and thus set up internal links to propagate Page Rank from powerful pages to less powerful ones but with an interest for visitors. Now, although Google no longer publicly shares the Page Rank of web pages, this score still exists and we can rely on SEO tools like OnCrawl or Cocon.se which have implemented metrics similar to Google’s Page Rank,

Crawl and Indexation

we to identify how the Page Rank spreads between the pages of our website. Remember that Google assigns each of your web pages a Page Rank score on a scale of 100, 100 corresponding to the highest score and the most powerful page of the site (which will in most cases be your home page ). Let’s stay with the example of the home page. The Page Rank of 100 of the home page is diluted in as many links present on this page. For example, if you have embedded 100 links on your home page, each of the landing pages will receive a Page Rank of 1 (100 divided by 100 links). We therefore advise you not to overload your navigation and your web pages with links in order to integrate links to important and contextual pages with the source page.

The objective is to propagate a stronger Page Rank but also to logically connect pages dealing with the same theme. Internal SEO links Internal Page Rank Spread. Source: neilpatel.com This is why we do not recommend building mega footers incorporating dozens and dozens of links which will have the effect of diluting the Page Rank of the site’s pages towards too many landing pages, instead of focusing on priority pages. Contact our SEO agency to perform an audit of your internal networking . The context of links and hierarchy Don’t worry about your visitors clicking and scrolling to get to a page on your website. You don’t have to make all your pages accessible at the first or second level of your site. Organize and link your content around themes and prioritize the most relevant in order to make them accessible in one click from the home page or a first-level page.


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