In a recent Hangout Webmaster John Mueller from Google answered a question about a website that respected unconventional navigation. This site El Salvador Email List had a flat architecture with URLs not categorized and relied exclusively on the Sitemap so that Google could crawl the URLs. In his response, John Mueller stressed the importance of a logical and tidy website architecture in order to clearly show Google what your site is about. A flat website structure is a structure in which all pages are accessible with one click from the home page. It is an architecture that has existed since the dawn of time in the world of the web. In terms of SEO, our SEO agency does not recommend opting for this type of site architecture which would place all your pages at the same hierarchical level within your website.

The dissemination of internal Page Rank would then spread equally between all your pages, while some are certainly more important than others. In addition, if you have read our article on internal networking , you will notice that an optimal user experience will be possible thanks to an organization of your pages in categories and by themes. Silo site structure When we talk about conventional website architecture, the term siled organization comes up most of the time. This term basically amounts to adopting a classic pyramid structure for your website. The principle of the pyramidal structure The principle of a pyramid site structure is that your home page represents the top of the pyramid, the most important page. The bottom of the pyramid will consist of several pages relating to a specific subject and long-tail keywords.

What John Mueller says about the best site architecture

For example, if your site is an e-commerce shampoo, your home page would cover top tail keywords like “shampoo”, then the deeper you go into the site structure, the deeper your pages would be. long tail requests such as “shampoo for men”, “shampoo for men with dry hair” etc … What John Mueller says about the best site architecture Muller announced that it was advisable to use a website architecture with logical categories corresponding to directories and subdirectories. Here is the French translation of what John Mueller said: “As a general rule I would avoid setting up unconventional navigation on a website. The goal for Google is that we are able to navigate and analyze every URL on the site just by following internal links from page to page ”


Mueller developed this idea by emphasizing the importance of context: “If that normal site structure isn’t possible, then we’re losing a lot of context. If we learn about these URLs only through the Sitemap file , then we have no way of determining how these pages relate to each other and we are unable to understand how much of a page’s content within of the site context. ” The context of URLS You may be wondering: can the format of the URLs be a guide for Google to determine the structure of my site? Analyzing John Mueller’s explanation above, the answer is no. Let’s take this excerpt: “If we read these URLS only through the Sitemap file, then we have no way of determining how these pages relate to each other and we are not able to understand where the content occupies.

Think in terms of silos and connections

‘a page within the context of the site. ” What John Mueller seems to mean is that the URL itself is not enough to tell Google where it fits in the structure and context of the site. In other words, if we come back to our example of Shampoos, it is not because our URL format for our dry shampoos for men will be “” that Google will understand. that our page is a sub-category belonging to the “Men’s Shampoos” universe. To understand the context of your pages, the Mountain View firm’s crawler will take into account the connections between your web pages: internal links . This principle also applies to your YouTube referencing by creating playlists of videos dealing with the same theme.

Think in terms of silos and connections The secret to good site architecture is therefore to think in silos, with your home page at the top of the pyramid, category pages at the lower level, and then pages covering more specific topics below those categories. If you think of it this way, the connections between the pages will be made logically since the link that unites them will be the context. Best website architecture Pyramid website structure (Source: Search Engine Journal) As can be seen in the diagram above, the home page is at the top, then each color category is divided into connected subcategories. The architecture of your site is a centerpiece in your SEO strategy since it will make it easier for Google robots to understand your pages. As John Mueller explains,

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