Internet users and web professionals are invited to give their opinion on the CNIL’s draft recommendation, which aims to support operators in processing the consent of Internet users. After having published its guidelines on the application of article 82 of the law of January 6, 1978, relating to data processing, files and freedoms, the CNIL has just Belize WhatsApp Number List a public consultation on its draft recommendation ” cookies and other tracers ”. According to the CNIL, these guidelines, published on July 4, 2019, aimed to ” summarize the applicable law “. The Commission also specifies: “in order to support the professionals concerned in the implementation of compliant solutions for collecting consent, the CNIL wished to supplement these with practical recommendations which reflect a concrete application of the regulations ” .
We remember in particular the ambivalent position of the CNIL on the scroll as a mode of expression of consent. According to the institution, “the simple pursuit of navigation on a site can no longer be regarded as a valid expression of consent to the deposit of cookies” (an obvious opinion, on reading the RGPD) – but at the same time, the CNIL has announced that the actors would benefit from an “adaptation period, ending six months after the publication of the future recommendation” – more or less until the end of the year therefore, that is to say 2 years and a half after the entry into force of the GDPR. The themes of the CNIL’s public consultation To complete the outlines of its final recommendation, the CNIL is proposing a series of 10 themes, subject to comments and votes by Internet users.
The themes of the CNIL’s public consultation
This recommendation, once completed, will not be binding. It simply aims to ” formulate practical recommendations on how to operationally translate the requirements of the texts into the presentation of user interfaces “. The CNIL specifies that the text will present concrete examples of the implementation of the regulations in force. around a table, and to make them collectively think about the attractions of the content for their role. respective. Once this “awareness” has been carried out, it is necessary to continue with other more operational workshops, which will consist in laying down a real Content Marketing strategy. If every manager is involved, it is a guarantee that the strategy will cover all the client’s needs, whatever their position in the acquisition and loyalty funnel. Marketing can then take over and ensure the “operational production” of the strategy.
Obviously, it may be interesting to rely on an external resource to lead these workshops. It is indeed necessary to have the necessary experience for such an animation, but also to guarantee a certain balance between the different functions represented. Everyone should feel involved and not think that the content marketing strategy falls to the function of his neighbor. Concretely, how to set up an action plan? Once the strategy has been laid down and documented, it should logically be implemented. At this stage, it is therefore very operational elements that must be activated: Role of the editorial committee : composition, responsibilities of each, frequency of meetings, objectives. Production of the contents themselves : with whom? How? ‘Or’ What ? which validation circuit? should we use subcontracting? if so, for what purpose?