“The beginning of my career was marked by the arrival of the Internet, which truly revolutionized the way we communicate and work. In companies, some first thought it was a gimmick… then they wondered who we were going to provide Iceland Phone Number List access to the web to avoid the risk of drift… then we found the fact really practical. to open an email address to everyone… Today, everyone is connected, all the time, everywhere, with the whole world. For me, this is really the real revolution. »Catherine RODIER, communication manager at Alphabet France ISM Team Share on Facebook Share on Twitter Share on Linkedin Catherine RODIER Catherine RODIER, communication manager at Alphabet France Business question: What is the major marketing issue in your business at the moment?

This challenge is twofold: we have to make our campaigns more effective by showing our customers that we know how to meet their needs and to do so optimally use digital tools. Digital transformation question: How do you organize yourself today in the face of new customer journeys? We are still at the beginning of the device. But there is a strong desire in my company to increase in power and skills to optimize actions vis-à-vis our targets at all levels of the customer journey. The fact that I was able to follow the “traffic generation and optimization” training at the ISM is a good illustration of this desire. The use of the main digital levers is now part of the means made available to me by Alphabet. IT question:

Digital Transformation Question: How Do You Organize Yourself Today In The Face Of New Customer Journeys?

We say that today data is key in marketing. What do you think ? I think that data is indeed really at the center of the marketing question. Having qualified information in a single, regularly updated database remains at the heart of our problem. The better we know our customers, the better we can provide them with appropriate solutions. Favorite question: What is the key skill to face the challenges of tomorrow? We must constantly adopt an attitude of listening to fully understand the expectations of our customers, identify their problems to respond to them with precision, follow them at each stage of the customer journey with appropriate responses. For this, it is necessary to have the right levers. Digital tools are therefore essential to acquire notoriety and install the brand’s reflex with the target population. Question disruption:

Iceland-Phone-Number-List

What is the innovation that has marked you in recent months? Innovation is so constant and daily that it is difficult to answer this question precisely. Every day, one innovation grows another… a bluffing application becomes commonplace in a few weeks… It is difficult to sort it out! The beginning of my career was marked by the arrival of the Internet, which truly revolutionized the way we communicate and work. In companies, some first thought it was a gimmick… then they wondered who we were going to provide access to the web to avoid the risk of drift… then we found the fact really practical. to open an email address to everyone… Today, everyone is connected, all the time, everywhere, with the whole world.

Business Question: What Is The Major Marketing Issue In Your Business At The Moment?

For me, this is really the real revolution. Daily question: What is your favorite app? I am always amazed by Shazam, which allows in a few seconds to identify the title and the performer of any piece of music. I use it a lot in my car just like Napster which gives access to all music with just a few clicks. I find it really magical to be able to access an unlimited nightclub wherever and whenever you want! Tip question: What is your secret to keeping a step back in a world of immediacy, immediacy, infobesity, speed and extreme mobility? The escape to the countryside! There are still places in France where even 2G is struggling to find its way. I am lucky to be able to go several times a year to a very small village in the Alpes de Haute-Provence with my family.

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