Business: what is the major marketing issue in your business at the moment? Make every effort to ensure that our customers are satisfied, happy! Digital  Italy Phone Number List transformation: how do you organize yourself today in the face of new customer journeys? We organize ourselves to meet an essential customer expectation: saving time! Our customers want more efficiency with less effort. ISM Team Share on Facebook Share on Twitter Share on Linkedin Image1 Business question: what is the major marketing issue in your business at the moment? Make every effort to ensure that our customers are satisfied, happy! Digital transformation question: how do you organize yourself today in the face of new customer journeys?

We organize ourselves to meet an essential customer expectation: saving time! Our customers want more efficiency with less effort. Business question: we say that today data is key in marketing. What do you think ? Data allows us, and even more so in the future, to better serve our customers: we will get to know them better and better and we will therefore be able to personalize and contextualize our exchanges with them. Favorite question: what is the key skill to face the challenges of tomorrow? Customer insight, being absolutely and resolutely customer-oriented, whatever their profession. Disruption question: what is the innovation that has marked you in recent months? The Tessla car: with the transformation of the sale of a good into the sale of a service. Daily question: what is your favorite app?

Word Of The Day: Social Selling

Orange TV “for real”, beyond the fact that it is that of the group. Tip question: your secret to keeping a step back in a world of immediacy, immediacy, infobesity, speed and extreme mobility? When faced with a situation, ask yourself 3 times “is it serious?” “And” is it important? “. Who has never railed against advertising on the internet? Those promotional banners that all look the same? These banners that are content to offer again and again the product that we have already bought the previous week? ISM Team Share on Facebook Share on Twitter Share on Linkedin Word of the day: REAL TIME CREATIVE Who has never railed against advertising on the internet? Those promotional banners that all look the same?

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These banners that are content to offer again and again the product that we have already bought the previous week? In addition, on the web, the user is always one click away from your competitors. Of course, it is possible to continue the race over and over again at the lowest price and at the best offer, but it is expensive and the race never stops. Companies are therefore looking for a new way to produce original, creative but above all personalized advertising in order to influence the performance of digital campaigns to stand out from hostile competitors. Real Time Creative is about generating a creative advertising message in real time and personalizing it based on the data available.

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It is therefore a way of conceiving advertising in real time and above all from a creative point of view in order to reach its target, make an impression and strengthen the impact of its message. The development of social networks has encouraged the proliferation of social interactions. These exchanges on social networks are, for a brand, so many opportunities to create a direct link with its consumers, and to generate sales. ISM Team Share on Facebook Share on Twitter Share on Linkedin Word of the day: SOCIAL SELLING The development of social networks has encouraged the proliferation of social interactions. These exchanges on social networks are, for a brand, so many opportunities to create a direct link with its consumers, and to generate sales.

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