This was announced in June, but we did not yet have access. It’s now done. This is really what the social network has been missing for a long time. What does Snapchat Ad Manager look like? We tell you more. Snapchat Ad Manager, the new tool to target young people An advertising network similar to those of competitors Like any advertising network, there are the key steps to launch a campaign on social networks. The first is to define your marketing objectives. Here, we have the choice between: Generate traffic on your site ( Send people to your website ) Promote a mobile application ( Drive App Install ) Increase brand awareness ( Increase Brand Awareness ) Generate views ( Get people to view my content ) Then, you have to plan your campaign by defining its duration, the audience you want to target and your budget. The Snapchat Ad Manager advertising network is available!

The targeting options are for the moment still limited to the main socio-demographic and geographic indicators and to connection habits. But they risk being enriched over time. What ads can we deploy? Snapchat Ad Manager is finally available: your ads! The South Korea Phone Number List formats offered are again limited. The ad creation tool currently only allows you to create Snap Ads. Lenses and are unfortunately not yet available. Logically, these formats should arrive on Snapchat Ad Manager later. Until then, we can create and deploy Snap Ads ads for you to target your younger customers. You can find in this article a lot of information to get to know Snapchat users better, and thus see if they correspond to your target audience. Do not hesitate to contact us so that we can define together which Social Ads strategy would be the most relevant according to your objectives and your offer.

Snapchat Ad Manager, the new tool to target young people

The creation of personalized audiences, the storage of photos and videos, the possibility of simultaneously testing campaign variants with different audiences,… these are just a few examples of the features to come. Please do not hesitate to contact us . The latter also has 1 million advertisers worldwide . As with influencers, brands are turning more to Instagram. Did you know that the “smiley” emoticon is the most popular in the world, but that the French prefer it the heart? It is becoming such a phenomenon that a heart shaped vinyl has just been released. Millennials magazine , specifically dedicated to Generation Z, did not fail to relay information for its community. This is an album by Lana Del Rey, titled Just for Life , which has been a huge success since its release on July 21. However, the form does not make it listenable.

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The CD release was scheduled for two months later, on September 15th. Release of the Just for Life heart vinyl on social networks We therefore note that the heart emoji, resulting from a craze on social networks, is becoming a real marketing trend . This emoji is indeed an interesting lever, because it is a more important indicator of engagement than the smiley. For example, posted near a pair of shoes, it signifies that communities are not only happy with the product, but that they love it and would no doubt be willing to buy it. Same thing for a heart emoji post commenting on an image showing, for example, a heavenly view. We suppose that this community dreams of going on a trip to this kind of place. As part of an e-commerce analysis strategy, the analysis of this type of data therefore becomes crucial.

An advertising network similar to those of competitors

Note, however, the subtleties in the choice of color. An article in Wired analyzes the colorimetry in a very detailed table that we slip you below. Emojis, emoticons: mirrors of your communities Colorimetric analysis of heart emojis by Wired Of course, if you prefer to be careful in your Social Media strategy and resort to a safe bet, you will undoubtedly summon the smiley. It is also the oldest emoticon. She was first published in an American satirical magazine Puck in 1881 and she was not alone. Three other “ancestors” of emojis accompanied him. So there was Joy, but also Melancholy, Indifference and Astonishment. The smiling face, however, has experienced an unprecedented fate in the digital world. And the smiley has become a “traceable” indicator on a very abstract underlying trend. Systematically summoned to social networks, it reflects consumer 2.0 enthusiasm for happiness and good humor.

And any emoji of emotions, have come to attract the attention of many researchers in the humanities. So, those at Edge Hill University looked at two faces: the one who laughs and the one who cries. Their study, deciphered in the journal Computers in Human Behavior , shows that these emojis do not always mirror the real emotions of their users. The conclusions are highly interesting on the issue of emojis summoned in consideration of the gaze of the other, a crucial issue for communities expressing themselves on social networks. Thus, according to this study, people who do not care about the gaze of others do not hesitate to use sad emojis, while those who are perceived as pleasant by others do not hesitate to abuse smileys. Those who use happy emojis the most are also more often seen as “open to new experiences.”

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