Here is what the channels, sources and media correspond to on Google Analytics. To access your site’s traffic sources with Google Analytics, you must click on the “Acquisition” tab which is part of the “Reports” section in the left column of your screen. Then click on “All traffic” then “Channels” (or Overview), to have access to the groups of possible channels: Organic Search, Paid Search, Referral, Display, Direct, Social, Email, (other)… All the channels are not necessarily indicated, especially if Oman WhatsApp Number List are not advertising. The “Organic Search” group corresponds to the traffic that comes from natural results from search engines recognized by Google (Google, Bing, Yahoo, etc.). When you click on “Organic Search”, you can analyze in more detail the keywords that have been entered by Internet users to arrive on your website, during the period of time entered in advance at the top right of your screen.

Google Images traffic is included. The mentions (not provided) and (not set) appear when the search engine has not transmitted the request made. Google Analytics is no longer able to know most of the queries entered by users and collects this traffic with the mention (not provided). The “Paid Search” section provides an overview of all the traffic achieved through your SEA campaigns (purchase of keywords), via Google Ads or other advertising agencies. When you click on this part, you can see all the keyword sets purchased and the traffic they generated. In “Referral”, Analytics references all traffic to your website, which has been generated through referral sites (excluding social networks). In the sources, you may also see other engines like Qwant, Ecosia, Lilo, content aggregators like Flipboard, Google News or feeds like Feedly appear.

How To Access The Different Sources Of Traffic On Your Website

But also any other website with a link that redirects Internet users to your website. site. In the “Social” section you will find all the traffic to your website generated by social networks. Facebook, Instagram, Twitter, LinkedIn, Pinterest… But also YouTube, professional social networks like Yammer or other platforms like Netvibes or Blogger. Email: visits that come from a newsletter The “Email” section is supposed to reference all the traffic sent to your website from an email, such as after opening a newsletter for example … provided of course that the link contained in the email is well tracked. For sessions to appear in this category, links must contain the “email” support tag. If this is not the case, the traffic may appear in the “Direct” part. Display: the traffic of campaigns carried out on the Google display network


In “Display”, you will find all the traffic generated by the display advertising campaigns broadcast on the Google display network. You find your landing pages and can track the performance of the traffic generated by those ads. Direct: a channel that brings together many unidentified traffic sources The “Direct” category is a fairly complex category to decipher. First, it can gather the traffic generated by a direct URL entry of your site. In this case, your visitors know your site and need no other source to get there. However, there are other cases where the traffic is considered to be “Direct”: If a user opens a new tab in his browser, your site appears as a suggestion and he clicks on it to visit it; In the event of a problem or lack of tracking in a newsletter sent.

Direct: A Channel That Brings Together Many Unidentified Traffic Sources

If a link from a Word, PDF, PowerPoint or other file redirects to your site; If your site is in HTTP and an HTTPS site is sending you traffic; When links to your site are shared by SMS or via a messaging system like Messenger or WhatsApp are clicked; When certain page redirects are poorly managed and result in the loss of the visitor’s origin. When the noreferrer attribute is entered on a link; Traffic from Google Discover is also included in Direct traffic. You must use Search Console to analyze this specific traffic; Other: sessions that do not match any of the categories The “Other” heading groups together all the traffic that cannot be classified in one of the categories mentioned above. In particular, we can find traffic linked to websites that are difficult to classify in such and such a category

Automation tools for sharing content, etc. It is generally in the minority and can be assimilated, in a way, to direct traffic to your website. To organize your traffic sources more precisely, and track the performance of specific channels, you can add UTM tags to your links. On Google Analytics, you can also focus on the Source / Support tab to access the performance of each acquisition lever. Brands pay an average of $ 315 for a video made by a nan influencer, $ 908 for a micro influencer, $ 782 for a power influencer and $ 3,857 for a celebrity. On Instagram, prices vary depending on the type of publication (post, video or story). A single post costs around $ 100 for a nano influencer, $ 172 for a microphone, and $ 507 for a power influencer. For a simple celebrity post, brands are willing to pay $ 2,085.



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