In 2019, Google updated its guide entitled “Quality Raters Guidelines” (QRG), with the aim of providing guidance to Quality Raters. As a reminder, the Brazil Email List mission of Quality Raters is to note the quality of the search results pages (SERP) of the Google engine. This record of over 160 pages is used by Quality Raters Google to best evaluate the SERP. While these reviewers do not directly influence organic rankings, their comments are used to inform and confirm the organic search results displayed by Google’s algorithms. Summary What is Quality Raters? How do Quality Raters work? The 5 most important factors to achieve a high quality rating 1. The page must meet a beneficial objective 2. A high degree of EAT

Quality Raters are real people hired by Google to assess the quality of content on web pages that rank well in Search Results Pages (SERPs). These “evaluators” are there to verify that Google’s algorithm has done its job, showing relevant content in its organic results, to users. Among the criteria that Quality Raters must measure, the EAT is a priority. How do Quality Raters work?Quality Raters examine pages of search results and rank them from lowest to highest quality. systeme notation quality raters In the guidelines of the document, various factors on web pages are considered to be signs of low or high quality. Google may optimize search ranking algorithms to show users which pages have fewer low quality factors and more high quality factors .

2. A high degree of EAT

This is why, in this article, we look at the factors necessary for a web page to be considered high or very high quality in SEO by Quality Raters. To avoid any confusion: the evaluations given by Quality Raters do not directly impact Google’s algorithm and the organic positions of the sites. The role of Quality Raters is to manually verify that Google’s algorithm is working properly by displaying websites in its search results that respect the concept of EAT. It is a kind of double-checking of the quality of the results: a manual review. The 5 most important factors to achieve a high quality rating In part 3.1 of the Quality Raters guide, Google indicates that the following five factors are most important when it comes to page quality:


The subject of the page : The subject of the web page. EAT : Expertise, Authoritativeness, Trustworthiness. In French: the expertise, authority and reliability of the author and the website. Content : The quality and quantity of the main content of the page. Information : Information about the author and the website. Reputation : The reputation of the author and the website. But the guidelines also distinguish between a “high quality pages” and a “very high quality” page, which amounts to obtaining the highest rating for their page. Here’s what Google’s guidelines say for high-quality rating: high quality page guidelines A page can be of high quality if all of these factors are combined. If one of them is missing, this may be enough to prevent a page from being considered as such.

The 5 most important factors to achieve a high quality rating

These factors are: A high level of EAT. A sufficient quantity of quality content, including a description and a title that speaks volumes for the Internet user. Clear information on the site, about the author and the site itself (legal notices, history of the brand, contact email, phone number, address, etc.) A positive reputation of the site which hosts the content of the page, as well as of its author. Now here is what Google says is necessary to achieve a very high quality rating, which is the highest rating: quality raters note plus televeeThe highest rating places even more emphasis on high-quality content, with great emphasis on accuracy, originality and completeness of the content. It is also advisable to enrich the content with images and videos.

Now let’s go into detail about the 5 most important factors to make sure you have a top-notch webpage. even 5 quality raters factors 1. The page must meet a beneficial objective In part 1.0 of the guidelines for Quality Raters, Google says: “Ultimately, the goal of scoring page quality is to assess how well the page is meeting its goal.” Google makes it very clear that web pages should have a “beneficial” purpose . That is, they must be designed to be useful to users in one way or another. It also clarifies that pages that do not have a beneficial purpose, or even a harmful or malicious purpose, should always be given the lowest quality rating.

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