The best media for the beach to prepare for your return to school It’s not just the New Year to make good resolutions. For many of us, summer is an  Mauritania Email List opportunity to put our affairs in order, take up this To-Do list that we have postponed all year for lack of time and finally do the day before which has failed us so far! To help you prepare for your return to school, here is our selection of blogs and podcasts to browse on the beach but also throughout the year! Digital Marketing Posdcast: marketing in the digital age. Its principle is simple to analyze and understand the strategic evolutions and marketing trends during discussions with guests who are experts in their fields. For example: Lubomina Rochet Gawdat (ex Chief Business Officer of Google X) shared their vision of the marketing of tomorrow.

A new episode airs every Tuesday. Social Media Blog: management. As its name suggests, it has made a specialty of content marketing and social media optimization. These themes are mainly covered by feedback and dissemination of good practices. Digital and digital transformation Blog: marketing, e-commerce, mobility and social media. In all modesty, he shares his experience as a consultant on web projects in order to discuss the subjects that have been part of his daily life for 20 years. Management Blog: https://www.gchatelain.com/ Managers and managers, discover a new way of considering management! Gaël Chatelain brings his analysis of management practices and explains what he considers the future of management: benevolent management or Feelgood Management. No moral lessons but the opportunity to find advice to decipher your own practices and find areas for improvement.

5. What Campaign Has Marked You In Recent Months?

Inspiration Podcast:times you have to go outside your area of ​​expertise to find inspiration. This is what Nouvelle Ecole offers you in its weekly podcast. Aired on Mondays, each episode focuses on personalities with original and inspiring journeys to “think outside the box”. Were interviewed among others: Kyan Khojandi (actor and creator of the famous series Bref) or Morgane Sézalory (creator of the Sézane brand). The challenges of marketing today are to understand the logics of influence of “zapper consumers”. A few years ago, we were solicited by classic advertising, an offer by mailing, the entourage … today, the pressure has multiplied: push message on the mobile, e-mailing, sponsored posts … and soon the vocal box. Marketing departments must be on the move,

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question their certainties and learn about new technologies. ISM Team Share on Facebook Share on Twitter Share on Linkedin Sylvie SIGURET Marketing Director at Mondadori France 1. What are the challenges of your Marketing or Marketing Department today? The challenges of marketing today are to understand the logics of influence of “zapper consumers”. A few years ago, we were solicited by classic advertising, an offer by mailing, the entourage … today, the pressure has multiplied: push message on the mobile, e-mailing, sponsored posts … and soon the vocal box. Marketing departments must be on the move, question their certainties and learn about new technologies. More specifically in the press sector, the challenges are manifold. We are living in a particularly pivotal period,

6. What Qualities Should A Marketing Director Have?

the press groups have the urgency to question themselves, to invent new models and to reposition their editorial offer. The main challenge for us is to cope with the change in purchasing behavior. Magazine sales are falling sharply and steadily. The magazine market is declining 7-8% per year. The main mission is to slow down this decline as much as possible by strengthening our editorial quality, by offering new reading experiences (Mooks), by testing new concepts in the trend, by positioning ourselves in terms of brand and not only in terms of support. We all lack the time to leaf through the press because the offer for entertainment and information has widened. We must arbitrate among all the supports available to us. Reading the press is no longer a priority. We must therefore restore desire.

Re-enchanting the kiosk is not an empty word if we want to be able to highlight the editorial excellence of press groups. Finally, the digital challenge is entire concerning the presence of print brands on digital and social networks. The adaptation of content, the quality of lead recruitment, interaction with communities, data are subjects on which we are mobilized. 2. Automation, Social, Voice, Inbound, Data, Search, Mobile… Marketing territories are still vast. How do you go about staying the course on a realistic strategy? The main upheaval will come from Artificial Intelligence. In order to face this revolution, adaptation is the key to success. For my part, I do not feel that I had to stay the course. New tools, uses, techniques are naturally imposed on us. As a supplier of high added value content,

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