During a discussion thread on Twitter, a user called John Mueller, from Google, to ask him if content translated into several languages Burkina Faso Email List and published on the same site, generated duplicate content in the eyes of Google? It is a subject that comes up regularly in the SEO sphere and which, surprisingly, sometimes gives rise to divergent opinions. Is translating content and therefore publishing it in another language considered duplicate content for Google? meme-duplicate-content-translated This is what the twittos Stelios Kalogeropoulos wanted to know, by asking the question below to John Mueller. Stelios wishes to translate content into several different languages in order to post this translated content on the same site. We imagine that this situation happens regularly for sites with an international vocation available in several languages.
Whether it is on the same domain name, or several domains using different geographic extensions for each country. SummaryThe thread of the discussion Our opinion The thread of the discussion As expected, the response from the employee at Google confirms that this does not generate a problem of duplicate content for SEO . Our Twitter friend then took the opportunity to go on and raise another problem that this response from John Mueller could generate. He rightly exposes the situation where a malicious person decided to suck up content from a site in order to translate it into other languages. This would mean that anyone could copy entire sites. Here is what John Mueller responds.
The thread of the discussion
It confirms that translated content is considered “new” by Google and its Search algorithm. Google’s Webmaster Trends Analyst adds that translating content through quality translation is difficult, but this content sucking problem can indeed happen. From a legal point of view, John ends with the fact that it is beyond the scope of Google, which therefore cannot do anything in this situation. Our opinion To translate or not to translate? That is the question … From a purely SEO point of view, Google confirms that translating content into another language is not considered duplicate content and therefore will not negatively impact your organic visibility .
If you decide to opt for this technique in the context of a multilingual site or sites dedicated to a different country, consider: Embed hreflang tags in your pages. In order to clearly indicate to Google the target language and country. Indicate in the Search Console , if you are using a site per country, the target country is targeted by each site. On the other hand, John Mueller points out that providing a quality translation is difficult. Implication: if you are using machine translation tools, consider doing a manual review, as the raw translation may not provide sufficient comprehension and quality for the reader and the engines.
How to use Google Alerts in your SEO strategy?
An important aspect of the SEO consultant’s job is to be the eyes and ears of his clients. Many of them ask us to be an extension of their team, so it is our responsibility to communicate information to them about their competitors or their industry, as well as how this might have an impact or a influence on our strategy. Taking the pulse of several industries and competitors is a full-time job in itself. However, there is an easy way to get all of this information straight to your inbox. This solution is called Google Alerts . Thanks to Google Alerts, you can stay informed about the information and topics that matter most to you, in order to adjust and feed your SEO strategy .
Google Alerts sends an email to your inbox with a list of relevant articles and mentions related to a topic that interests you. For example, you can create an alert to follow “Amazon” and stay informed, by email, of articles published on the web that talk about this company. amazon-google-alerts How to set up these alerts? Here’s how to set up Google Alerts: In the search bar at the top, enter a topic you want to follow. You can use quotes to make sure you’re targeting the most relevant topics. To change your settings, click Show options. You can change: The frequency of email notifications. The types of sites / sources you will see (blogs, news, videos…). Your language. The region of the world you want information from. How many