When we have a website, we have access to many statistics. Among these statistics we can find the bounce rate. This is a statistic that often generates as much Cayman Islands Phone Numbers List confusion as it does questions. Is a bounce rate close to 100% a good or bad sign? Is this a superfluous statistic that can be ignored and if not, how do you get it under control? These questions are often asked of many marketers and the answers are self-explanatory. This article therefore aims to define what is the bounce rate of a website and to explain to you how to limit that of your site .

In what is the bounce rate of a website?They can be confused, but the bounce rate of a website is not the same as the rejection rate of an email. Bounce rate is the percentage of visitors who go to a page and then leave the site without clicking anywhere or going to any other page .

The bounce rate also differs from the exit rate because the visitors counted in the bounce rate viewed a single page on your website.To analyze the exit rate, a slightly more complex operation is required. Why?

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Because this rate represents the percentage of visitors who left the site from a specific page, regardless of the number of pages viewed . The exit page can be the last step in a long navigation sequence. The exit rate is therefore less worrying than the bounce rate .

Perform a comparison of the exit rate and bounce rate On a landing page for example, a high bounce rate is a bad sign : this high bounce rate will mean that most visitors viewed the page but did not download / fill out forms. Therefore generating no conversion .

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On the other hand, a high exit rate on a thank you page should not worry you . In this scenario, a high exit rate means that the exit page is the last in a series of pages visited. For example, your visitors likely arrived via a landing page, downloaded the offer made available on the thank you page, and then left the site to enjoy the downloaded content. Although these scenarios are only hypotheses, as there are many indicators to consider, they illustrate the difference between bounce rate and exit rate .

Want to learn more about ways to limit your bounce rate on your site? Do not hesitate to consult our article “4 ways to limit your bounce rate”.An opinion? A question? Need help? Market-In is here for you! 2) The other point to consider is the authority of your content . If you have duplicate content, this is not going to do it. Google doesn’t want to have the same content over and over again. Its algorithms want new, original content that Internet users have not yet read . I know it can be frustrating but the world has changed and so must we. But not everything has been written on all topics, you can find innovative ways to explain something.

In What Is The Bounce Rate Of A Website?

3) Next, you should pay attention to your “backlinks” . It’s one thing to have a link from a reputable site, but are you creating great content that will allow you to attract quality backlinks? If your content is interesting and well done, it will generate links on its own . Internet users will share your content and it may even be taken up by larger sites.

4) Finally, pay attention to social cues (likes, shares, comments). Even if these have “no effect” on your ranking, there is a correlation between quality content and the number of social signals . Remember that Google wants to rank as well as possible the content that Internet users like. So if someone likes your content, it will be easier to get a share, like, or comment .

5) Finally, you should make sure that all the information about your business is easily found . Create a profile on Google My Business, ask for reviews on this page. The more opinions you have, the easier it will be to attract your future customers.Too long, didn’t read, need a conclusion:When you do it right and take user experience into account, you’ll rank your site faster than “just” trying to optimize your pages.If you need help with your SEO, please feel free to contact us via the button below.

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