What made you decide to follow this ISM certification course? The main goal of this training at ISM was to validate my marketing experience and Somalia Email List deepen my knowledge, and in particular: Review the main concepts and tools of marketing as a whole. Learn about new methods, in particular the Blue Ocean strategy and the Digital Marketing part. Exchange with other trainees and speakers in order to discover new marketing approaches. What do you think are the three good reasons to get certified at the ISM? Strengthen our What has this certification changed for you? I now want to move towards more strategic marketing positions with a more global vision. What is your fondest memory of this training course? My meeting with the other participants of the course. We were a group of girls from various backgrounds with a very good synergy.

If you had to sum up your experience at ISM in one word? Flourishing Discover the program of the Strategic Marketing certification course .In our daily missions, whether we are a marketer or not, we are increasingly required to master marketing tools to improve our communication and ensure better achievement of our objectives. Marketing teams are particularly affected. True chameleons, they must be comfortable with both Google metrics and marketing automation tools while producing stunning visuals! For non-salespeople, certain marketing tools can save them time and impact: automation of mailings, attractive presentation layout, etc. We have therefore thought of you by preparing this infographic with real useful tools, easy to learn and practical on a daily basis.Practical advice to work on your daily self-marketing, gain confidence and strengthen your personal impact.

How to work on your self-marketing

Our business in life is not to surpass others, but to surpass ourselves. said E. Joseph Cossman. Huge program! Why work self-marketing?To surpass ourselves, to have the capacity to be able to clarify and communicate on what makes us unique. The goal is to know how to “sell” yourself, even if the word is not necessarily very popular. By working on self-marketing , the challenge is to get across your ideas and move your projects forward. In this context, knowledge and know-how are essential, but it is interpersonal skills, or interpersonal skills, that makes the difference. In an emerging society, we are all concerned by the subject: executive, employee, entrepreneur, consultant, manager, person looking for a job, politician … However, we do not all have the same facilities to make ourselves understandable and clear. visible, even to become influential.


What are the goals of self marketing? The first questions that come to mind when talking about self-marketing are: What do others see about me? What do I want / can I show?What emanates from me in spite of myself? However, the first questions to ask yourself, to work on your perceived and desired image are: What is my goal : to be recognized as an expert on a subject? Overcome a sickly shyness? Get the job of my dreams? Work your way up ? Sign new contracts? Who is my target : a recruiter? An influencer? Superior ? A potential client? Identifying and knowing your target well helps to speak the same language and to stand out among your interlocutors. What are my strengths and areas for improvement? My interpersonal skills? My strong points ?

Develop an action plan to improve your self-marketing

Identify your points of effort in order to (re) work on them before addressing your target. Applying marketing techniques to oneself then allows you to develop your personal brand and position yourself effectively with each person to be informed, convinced or acted upon. How to work on your self-marketing It is interesting to rely on a toolbox of techniques from traditional marketing and assertive communication. The goal is to become the ambassador of your own brand . What practical exercises should be applied to work on self-marketing? On social networks, in meetings, during an interview, there are many opportunities to talk about oneself and we are in representation all the time, including in the cafeteria or at your workstation. These are all opportunities to train yourself to be synthetic and good at communicating.

It is not a question of overcoming your shyness in order to succeed in presenting yourself, but of engaging in interaction games, self-assessment, tests: Self-assessment : identifying what makes us legitimate in a company, what makes us credible through our experience or the traits of our personality that make us influential. The “Pitch Elevator” : tell yourself or tell about a project in 3 minutes to be listened to, heard and above all to make an impression. Tests : identify behaviors and inherited automatisms that have become real handicaps and consider ways to “deprogram” and overcome them. Scenarios : playing roles in improvisation, for example “knowing how to say no” by knowing how to recognize the problem of the other and find his constructive solutions.

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