Christian Delabre – Digital Marketing and E-Commerce Consultant at ISM, Founder and Director of DuBruitSurLaToile My smartwatch Singapore Phone Number List vibrates and reminds me of it. I quickly touch the screen. The video is activated. It’s one of my “social friends” who sends me a very offbeat ad where we see a character in a white coat mixing an iPhone 9s in a blender *. 3 minutes later I rebroadcast this viral video on my entire 667 network ISM Team Share on Facebook Share on Twitter Share on Linkedin DELABRE Christian Christian Delabre – Digital Marketing and E-Commerce Consultant at ISM, Founder and Director of DuBruitSurLaToile My smartwatch vibrates and reminds me of it. I quickly touch the screen.

The video is activated. It’s one of my “social friends” who sends me a very offbeat ad where we see a character in a white coat mixing an iPhone 9s in a blender *. 3 minutes later I rebroadcast this viral video on my entire network of 667 members. 2017 is soon (tomorrow will say some…). photo-video In 2017, according to CISCO, video will represent 69% of all internet traffic. Video has already become one of the essential media for access to information and entertainment. Companies that have not integrated video into their internet marketing strategies will then find themselves in difficulty. In 2014, 36% of videos viewed on the internet were advertisements and one in 6 videos was viewed on mobile devices. Yes, video is the future of content marketing. More than 50% of companies use it and this figure is increasing day by day.

Yes, Video Is The Future Of Content Marketing

Nielsen says 64% of marketers believe video will dominate their strategy in the near future. Some viral videos have become legendary. First Kiss, the video produced by California fashion label Wren has been viewed 95 million times on Youtube to date. It’s over here: . A very good example. No precise launch strategy and a limited budget. So ? Recipe ? Very simple: a video that is not perceived as advertising, a brand that knows how to remain discreet and a nice cast in which everyone can identify. The results are mind blowing: the brand increased its sales by 13,600% and its traffic to the site by 14,000% (yes, you read that right…) in the two weeks which followed the launch. 96% of new visitors! These numbers stun me and make me dream.

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This case shows that this strategy is well suited to SMEs, often subject to cruel budgetary choices. Video production costs have largely fallen thanks to technological contributions. And then, you no longer need to be an expert. Simple means are sufficient. The formats, preferably short, do not require cumbersome implementation and thus promote rapid dissemination and sharing on social networks. However, we must not forget that the success of a video (and therefore its return on investment) is intimately linked to its distribution capacity (simple, engaging, involving, shareable content) and to its targeting (consistency, relevance for the targeted audience). Have imagination, be creative, both in the scenarios and in your distribution strategy, and you will have,

Recommendation Of Our Expert

with video, one of the best tools for generating growth in your business. * WillItblend.com Sources: Axonn; The Guardian Recommendation of our expert Do you want to go deeper into this theme, and learn how to exploit the full potential of video, in your marketing strategy? Our expert recommends two short and comprehensive training courses Harnessing the Power of Online Video The impact of online video represents an increasingly strategic opportunity for brands. A communication tool, it has also become a powerful sales tool. Duration: 2 days – Next session: September 24 and 25, 2018 in Paris Brand Content: discovering influence marketing Brand content gives brands the opportunity to forge new links with their audiences. With this training you will identify the digital brand content strategy in line with your brand’s DNA. Duration: 2 days – Next session: May 1 and June 1, 2018 in Paris

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