On LinkedIn: The professional social network unsurprisingly generates the most engagement during the week, when people are most available, that is to say Tuesday, Wednesday and Thursday. To optimize the visibility of your publications, publish them outside working hours, namely between 7 a.m. and 8 a.m. in the morning, and between 5 p.m. and 6 p.m. in the afternoon. On the other hand, to get the most clicks and shares, the best time is Tuesday between 10am and 11am. On Instagram: If there is one social network that stands out, it’s Instagram. In fact, you can post photos and videos every day. If we really had to favor one day, it would be Monday. And Sunday would be a little less favorable day for engagement. On the other hand concerning the hours, it is certain that it is rather necessary to publish outside working hours

On Twitter : While a slight difference can be observed on Facebook depending on your sector, on Twitter it is much more obvious. Thus, you must adapt the time of publication according to your target. If you are in, you must publish during the week, Monday to Friday. On the contrary, if you are in, it is between Wednesday and Sunday. Wednesdays and weekends Kuwait Phone Number List even more favorable times in terms of engagement rates. When it comes to posting times, retweets are most prominent at 5 p.m. As for clicks, choose publications at noon or 6 p.m. . As you will have understood, the time of publication on social networks is decisive to increase the visibility and reach of your posts, and therefore to create engagement. The hour is the hour; before the hour, it is not the hour; after the hour, it is no longer the hour.

For Each Social Network, Its Time Of Publication.

There is no point in running, you have to start on time , said the moral. This rule also applies to social media posts. If you want to maximize the chances of reaching your target, and therefore fostering interaction and engagement, you need to post at the right time. It’s all a matter of time! For each social network, its time of publication. As each social network addresses a different audience with different lifestyles, it is necessary to adapt its communication accordingly. On Facebook : Overall, content posted on Thursdays and Fridays creates the most engagement. If you want to get as many shares as possible on your post, then post it at 1 p.m. On the other hand, if you want to increase your click-through rate, opt for 3 p.m. instead. That is the general theory. But of course, nothing beats a thorough analysis of your subscribers’ connection habits.


In the United States, Mercedes-Benz has already used on its Instagram account to showcase its cars. But here is the example of Go Pro that I have selected for the beauty of the video. Boomerang for looping mini-videos Released in 2015, Boomerang is still very successful, especially in the Stories. The advantage of this format is that it is very short (it’s a one second video) and very playful. Very active on Instagram, Mc Donald’s and Starbucks regularly use this format. Import your most creative content to Instagram If you can’t find what you are looking for on Instagram, you can always upload your own content in order to publish it on the social network. The is an animated photo like a GIF, except that only one part of the photo is animated while the other part remains fixed. We then obtain very original and captivating photos.

On Instagram

It can be a color code, a theme, a staging, a shot or even a particular filter. Instagram: the most creative techniques and formats to create interaction As for clothing and accessories brands, we often see them presenting their products in the form of a like an open notebook of inspirations or a minimalist mood board, as Urban Outfitters regularly does by selecting a harmonious outfit of the day. Use Instagram features In addition to offering a number of filters to highlight your photos, the social network has also deployed ever more original features. To make time lapse videos is a little less successful today than when it was launched, but depending on the product you want to showcase, this feature can be very relevant. A delivery service company may well film its race to show the speed of its service.

Thanks to a natural referencing specialist, your site will be optimized to improve its positioning in the first pages of the SERPs on targeted keywords. However, as much as a good SEO SEO can increase your visibility on the Internet and generate traffic, a bad SEO SEO can clearly harm your website. Create an attractive universe. and stick to it To succeed on Instagram, you first need to create a universe that is consistent with your brand. As everything is played on the image, it is important to create a visual identity that will be the signature of your brand. A hairdresser can film in the progress of a hairdressing session. The proof in pictures : To inspire you, you can find a whole host of on this Instagram account @flixelphotos . Content in motion design As we saw in a previous article , motion design has been on the rise lately.


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