Since its launch in 2018, Google Discover has registered over 800 million monthly active users. First launched in 2016 under the Argentina Email Address name Google Feed, Google has since revamped this functionality of the Google mobile app to come up with its current version: Google Discover . With Discover, Google has taken the verb “googling” from active to passive by completely eliminating the search function. With this format, Google selects articles for each user based on their interests, recent searches, and location. Google Discover is available on Android, iPhone and iPad via the Google mobile application or in your smartphone browser on google.fr Google Discover behaves similarly to AI-driven social networks like TikTok, where an algorithm personalizes a user’s feed based on their interests.

These personalized results are continually updated with new content suggestions based on: How to optimize your site for Google Discover? As with any traffic-generating feature linked to Google, SEOs around the world naturally try to understand it and, most importantly, optimize it. Even though the first iteration of Discover was released in 2016, there is still a lot of unknowns surrounding what Google Discover means for SEO . Optimization for Google Discover is not, however, completely left to chance! The best way to optimize your content for Google Discover is to keep doing what you’ve always done. Most importantly, keep producing content with the user in mind (not Google’s bots). How does content appear in Google Discover? To appear in the Google Discover feed, a piece of content must meet the following criteria:

What is Google Discover?

Get indexed in Google. Don’t break Google’s rules for search functionality. Ok, you are going to tell me that it does not help you much … and you are right Let’s try to go a little further. How to optimize content for Google Discover? When you create SEO optimized content, you naturally optimize it for Google Discover because it largely follows traditional ranking criteria. However, there are several optimization practices that are especially important for showing up in a user’s Google Discover feed. Optimize your content for EAT Need someone refresh your memory? The EAT triptych means: EAT is the basis of good SEO and is gradually replacing the traditional foundations: technical – content – popularity, which have become a standard to be respected beyond SEO.

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Without these three building blocks, you will not be well positioned. On the other hand, if you base your SEO strategy on the 3 EAT pillars, Google will reward your content by allowing it to appear in Google Discover. Don’t build your headlines for clickbait Google will naturally reject anything that looks like clickbait or spam. A good page title should be honest and conveys the content of the article without undue promises or exaggeration. Include high quality images The Google Discover service has abandoned the meta description in favor of images. (a picture is worth a thousand words… or 120 to 150 characters.) Since Google Discover relies heavily on visuals to describe the topic of the article, incorporating compelling images into your content is essential to keep it there. appear.

How to optimize your site for Google Discover?

Optimize for mobile We already know that optimization for smartphones is an essential factor for SEO and in digital marketing in general. The arrival of Google Discover puts more emphasis on this factor, as this feature is reserved for mobiles. You can take Google’s mobile optimization test to find out if your site is optimized. But honestly, at the time we are speaking, if your site is not designed for smartphones, there is a big … big … BIG PROBLEM! Produce content that sticks to the news Google Discover aims to bring hot, topical content to users’ fingertips as quickly as possible. In this sense, remember to feed the AI ​​with the latest news relating to your industry. Indeed, to appear in Google Discover, we recommend that you produce content that sticks to the news.

Don’t hesitate to take a look at current trends on Google Trends to identify hot topics. A study found that the majority of URLs in Google Discover only receive traffic for 3-4 days – most of this traffic occurs on the first or second day after posting. While Google Discover has the potential to impact all industries, some have been impacted more than others on this feature. A separate study found that 46% of a sample of URLs from Google Discover were news sites and 44% of e-shopping sites. In contrast, pages in the following industries only represent 1 to 2% of URLs appearing in Google Discover: If your site is in any of the above domains, the majority of your traffic will still come from Google search, but not necessarily from Discover. Keep in mind, however, that 1% is still 1 million clicks per year

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