Every year, Google’s search algorithm changes thousands of times. So, SERPs are constantly changing and your site’s performance may Algeria Email List fluctuate. A handful of times a year, Google makes more important updates, called “broad core updates”. These updates are more important, relate to the heart of the Search algorithm, and tend to impact sites in various industries. For example, in May 2020 , the core update deployed by Google had a significant impact on many sites. Whenever there’s an update that could upend your site’s SEO positions , it’s important to have a plan of action. It is imperative that you understand the steps to diagnose whether or not your site has been affected , and that you develop a strategy to either mitigate the losses or capitalize the gains.

Here’s a simple 4-step process that you can follow the next time there’s an update. meme-action-plan-update-google Summary . You may have discovered a recent algorithm update through the Google Search Liaison Twitter account . After reading this kind of ad, don’t just be a spectator of the impact it could have on your site! We recommend that you check your site’s performance to see if you have been affected. Rome was not built in a day. Google algorithm updates can take up to two weeks to fully deploy, so if you don’t see fluctuations right away, pay attention and keep an eye on your site’s performance during this time.

Monitor your main metrics

When monitoring the impact of the update on your site, consider when you are reviewing the data. You can compare your SEO positions from year to year, but that wouldn’t necessarily take into account the optimization work done in the previous 12 months. In most cases, it is best to review the data two weeks after the update compared to the previous period, but you should take seasonality into account in this analysis. Are you wondering how to diagnose a drop in your organic performance? Here are some tools you can use to track performance and what they’re commonly known for: Google Search Console (positions, impressions and clicks). Google Analytics (sessions and conversions). Ahrefs (organic positions and links ). SEMRush (SEO, SEA positions and results displayed on Google SERPs)


Re-evaluate your strategy Things can get pretty hectic after an algorithm update, but it’s important to remember that all updates are done with the user in mind . Did you improve your rankings? Lost visibility? Maybe even lost all of the Featured Snippets displays you previously owned ? Perhaps this is a sign that the time has come to reorient your strategy to best meet the needs of your visitors. If you are affected by an update, consider three things in your strategy: Examine the topics in which the visibility of your keywords has changed. This will help orient you in the areas you need to focus on. Understand that some updates will affect you more than others. For example, the core update of June 2019 had an impact on sites that had several pages positioned in the same SERP, in order to bring more diversity of results to Internet users.

Re-evaluate your strategy

This led one of our clients to change their strategy in favor of long guide content rather than several short pages around the same entity. Evaluate whether or not these affected themes impact your business objectives. If not, don’t worry. If your crucial themes for your business have been touched, then you should enrich and optimize the content that supports each step of the funnel . By making sure you support your visitors every step of the way in their customer journey, you will improve the contextual relevance of these entities and help your target users along the path to conversion! Sometimes SEO is not the best channel in a specific area for your business. Yes: SEO is not always the number one answer! For example, when one of our cosmetics specialist clients wanted to position themselves in the “anti-aging serum”

category, we determined that in addition to SEO, they should invest resources in affiliate and referral channels. to support its goals. Keep creating great content In reality, there is no way to fully prepare for an algorithm update. Google has said it once (and will say it again): deliver the best possible content for your visitors! When thinking about what kind of content to create, ask yourself a few questions: Who is the target audience for my website? What do they hope to find if they visit the site? What are the factors that influence their buying decision?What informational content might be useful for them to convert on the site? What do they need to see in the upper, middle, and lower stages of their research?

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