The European specialist and leader in mobile wallets Captain Wallet deciphers in a very comprehensive white paper the many advantages of this relationship marketing channel. We have already introduced you to Captain Kazakhstan WhatsApp Number List on the BDM . The solution makes it possible to dematerialize in 2 clicks all your direct marketing tools (loyalty cards, offers, invitations, flyer, store card, etc.) and becomes a very powerful personalized relationship channel. In a very clear white paper with numerous examples, Captain Wallet returns to the importance of the format and the ROI of such a deployment. Easy to implement, we also learn that more and more leading brands in France and internationally are turning to this marketing management solution to retain or acquire new customers.
What is a mobile wallet? First question and not the least, what is a mobile wallet? First of all, you have to know that the Apple wallet is installed natively on iOS and that you can therefore potentially reach the 900 million iPhone carriers around the world. On Android, Google Pay is not natively embedded, but it has already been installed more than 100 million times … IOS or Android mobile wallets allow loyalty cards, offers, coupons, tickets, e-reservations, access badges, etc. This dematerialization is a huge issue since consumers no longer want physical loyalty cards. 72% of 18-24 year olds prefer the use of dematerialized products or services. Another advantage in the era of time: it is ecological since you avoid giving out paper or plastic cards.
What Is A Mobile Wallet
What impact for brands Google Pay wallets and Apple Wallets are excellent marketing solutions for brands. They obviously make it possible to dematerialize loyalty programs, but they also offer many possible routes and scenarios: coupons, offers, tickets, click & collect. And to encourage your customers to use mobile wallets, it’s very simple: you just need add a link to all your online or offline contact points (SMS, email, website and point of sale). With just one click, the customer is in possession of a loyalty card. The retention rate is also quite incredible: it stands at 90%. The added value of wallets is in the personalization and the possibility of updating the contents of dematerialized cards. So obviously the possibility of sending push notifications, which are very effective.
These reach record opt-in rates (70%) and relay your offers, invitations, highlights etc. in real time on the mobile of your customers and prospects. Push messages allow you to follow up to increase customer engagement and frequency of purchase. Pay wallets Your push notifications on mobile are obviously personalized (birthday, exceptional promo), but also geolocated (when a user passes near a reference store). Notifications send the right information, at the right time, to your customers and prospects. Thanks to them you stay in the customer’s mind. ig advantage of mobile wallets: the quick and easy recruitment of new customers in-store using a QR code or an NFC chip. The ROI of a mobile wallet Mobile wallets are very effective in generating turnover. On average, there is a 7% increase in repeat purchase and the average basket. Customers who have a wallet buy more, spend more, and more often.
What Impact For Brands
On certain operations, the Picard brand thus notes in-store use of 55% of the coupons generated. It is simply gigantic. The Jacadi brand has observed a 12% increase in the frequency of purchases among wallet users, and customer turnover increased by 9%. Another impacting case: Intersport. The brand has chosen not to develop a mobile application and to rely entirely on the Apple Wallet and Google Pay wallets. Result: 250,000 users who can be activated at any time. To learn all about mobile wallets and their marketing opportunities, go to this link. Throughout the different modules, an attentive look will be brought to the operationality, with many practical cases and case studies. Scenarios are also offered, with guided exercises and two application cases (one in a group, one individual).
Very complete content therefore, and designed to allow rapid use once people have returned to their company. Scenarios are also offered, with guided exercises and two application cases (one in a group, one individual). Very complete content therefore, and designed to allow rapid use once people have returned to their company. Scenarios are also offered, with guided exercises and two application cases (one in a group, one individual). Very complete content therefore, and designed to allow rapid use once people have returned to their company. To reflect the interest of a training course, it is still best to interview a person who has taken it. We therefore spoke with Sandra Bacou, who works as magazine press market manager at Bayard Presse, more specifically for Notre Temps magazine. She is in charge of the magazine’s cross-channel promotion, both on TV, radio and digital.