Having A Website Adapted To Navigation On Mobile Devices (Smartphones And Tablets) Will Be A Priority In 2017. On April 21, 2015, Google Announced That Mobile Compatible Sites Would Henceforth Be Favored In Search Results. Rollingbox, A Web Agency In The Yvelines , Explains Why It Has Now Become Almost Imperative To Adapt Your Website To Mobile Browsing, Under Penalty Of Exposing It To Penalties With Potentially Unfortunate Consequences.

Announced On April 21, 2015, Then Confirmed Last March By An Official Statement From Google , Mobile Compatibility Is, In Case You Are Still Wondering, Indeed A Criterion Used By The Google Algorithm To Define The Positioning Of The Pages. In Search Results For Mobile. While The Effects Were Not Felt Very Much During The Deployment Of The New Algorithm In Senegal Phone Number List Spring 2015, The Update On Thursday, May 12, 2016 Significantly Increased The Effects Of The “mobile Friendly” Criterion On Websites Adapted To Navigation On Smartphones And Tablets. Translation: Sites Not Suitable For This Type Of Device Will Be Downgraded In Search Results, In Favor Of Mobile-compatible Sites.

Mobile Compatibility, A Criterion For Natural Referencing

> Also Read: Smes: Why Should You Take Care Of Your Seo Strategy? If Google Has Decided To Evolve Its Algorithm And Take Into Account The Browsing Experience On Mobile, It Is Above All In Reaction To The Evolution Of Requests On Mobile, Which Exceed, In Terms Of Volume, The Number Of Requests On Pc Since Last Year. For Google, It Is Therefore A Question Of Adapting To Changes Linked To Mobile Uses By Encouraging Website Owners To Make Them Compatible With Navigation From Smartphones And Tablets. Indeed, A Mobile User Will Not Have The Same Expectations In Terms Of Design, Ergonomics And Content As Internet Users On A Landline.

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What Impacts For Your Mobile-compatible Website? A Website Considered “Mobile Friendly” (Ie Compatible With Mobile Navigation) By Google Will Have A Better Ranking In The Search Results Pages On Mobile. Consequently, It Will Benefit From Better Visibility With Mobile Internet Users Compared To Sites That Are Not Suitable For This Type Of Support. In Short, If Your Competitors Do Not Have A Mobile-compatible Site But Yours Does, Its Visibility In Google Will Be Increased Because It Will Be Presented In Priority To Mobile Users.

What Elements Does Google Take Into Account?

To Determine Whether A Web Page Is Considered Suitable For Mobile Browsing, Google Relies On The Following Elements: Adaptation Of The Content Of The Page According To The Screen Used By The Page. The Recommended Method Is To Deploy A Responsive Web Design Configuration , Which Allows You To Use The Same Html Code Displayed On The Same Url, Regardless Of The Device Used.
Readability Of The Text (Font Size Large Enough Not To Have To Zoom In On The Text To Read It)
Sufficiently Large Spacing Between The Links On The Page, To Facilitate Navigation And Touching The Buttons.

Css, Javascript Or Image Resources Accessible To Allow Googlebot To Detect Essential Files That Contribute To The Display Of The Page In General: Avoid Mistakes That Provide A Bad Experience For Mobile Internet Users How Do You Know If Your Website Is Mobile Compatible? To Test The Mobile Compatibility Of A Web Page, Google Offers Its Mobile Optimization Tool Free Of Charge . All You Have To Do Is Enter The Url Of A Page On Your Site In The Search Field, Then Click On The “analyze” Button To Launch The Test. If Your Page Is Mobile-friendly According To The Criteria Of The Google Algorithm, You Will Get The Message Below.

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