Technologies that evolve, fundamentals in marketing studies that remain New technologies have played a major role in the transformation of Turkey Email List marketing, making product marketing practices evolve towards collaborative dialogue. Indeed, their progress has allowed marketing to be interactive, multimedia, but also more targeted and more engaging for the customer and the organization. Despite technological revolutions, the paradigm remains unchanged: understand and think customer above all. The fundamentals of the marketing research approach are always twofold:Create value for the customer and the organization Identify elements of differentiation in the face of the competition The importance of traditional study methods to seize the opportunities of Artificial Intelligence is a source of opportunity for marketing studies.

It offers the possibility of accessing a mass of free, unsolicited data, which may be of interest to all of the company’s departments. The whole stake of marketing studies therefore lies in their ability to exploit this raw wealth, to organize it, to give meaning in order to extract good insights from it. Digital and Artificial Intelligence provide marketing studies with new interesting tools for: gain in-depth knowledge of a market, understanding the motivations of consumers, identifying their path, profiling targets … However, properly handling data and tools from Artificial Intelligence requires undeniable expertise which involves mastering and using traditional methods of data analysis: Reposition the analysis in its context by responding to specific objectives Start from marketing objectives and know how to translate them into study

Approach Your Work Effectively

objectives Human expertise in marketing studies serving data Combining marketing studies and Artificial Intelligence is accompanied by methods, but it is also, and above all, the adoption of a posture: that of the researcher. Indeed, the tools from Artificial Intelligence do not faithfully reflect the reality of the market. To take advantage of their potential and extract the right insights, the research manager must know how to take a step back, detach himself from a priori in order to give meaning to the data while avoiding bias. He must become master of the data collected, reprocess aggregated or even unstructured information to maximize the possibilities offered by Artificial Intelligence and bring his expertise, analysis and advice within his organization. It is by combining the right marketing research

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hniques with data that we obtain the right insights The insights function has good years ahead of it, if it transforms itself and takes up the challenge of speed and efficiency. Its ability to anticipate and detect weak signals that echo its market is its greatest asset in order to ultimately offer advice with higher added value. Mode and data collection: how to succeed in qualitative and quantitative studies. One of the main keys to gaining in efficiency begins, paradoxically, by worrying about your personal balance. Indeed, to remain efficient at work, it is essential to preserve your personal and professional life balance. On the other hand, having a healthy lifestyle while knowing and respecting your limits is one of the keys to professional efficiency. Do not try to do too much and too quickly,

Improve Your Communication To Increase Efficiency

prefer to adopt a long-term vision that will allow you to measure your effort and therefore to be more efficient over time. Your motivation will thus be preserved. But the positive attitude is often accompanied by efficiency gains. 2 – Approach your work effectively The first thing to do is to take a step back from the actions you are taking. Your goal should be to determine the purpose of your actions from a result point of view. In this way, you will be able to identify the tasks for which your contribution is essential and therefore concentrate on these missions. To carry out this analysis successfully, attitude is essential: stay pragmatic and take it step by step. Indeed, efficiency does not mean haste or stubbornness. Accept errors and the unexpected to find the most effective solutions.

3 – Improve your communication to increase efficiency To become more efficient, communicating well is first of all daring to ask. We sometimes forget obvious reflexes: in an increasingly digital world, don’t forget that, sometimes, seeing or talking to each other in person is more effective than an email! On the other hand, communicate with empathy to foster effective collaboration. 4 – Manage your time more efficiently Fight against the urgency which is often the cause of waste of time and therefore of inefficiency. On the contrary, take the time to prioritize your actions and plan your days. Analyze your habits to detect productivity killers: email management, ineffective meetings, telephone requests… in order to find solutions to them. Sometimes, you have to know how to waste time by introspection in order to gain it. 5 – Familiarize yourself with technologies that improve efficiency yourself.

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