How to sell without coercing? Customer experience is now at the heart of all marketing strategies, and consumers have understood it. However, sometimes India Phone Number List brands are faced with a dilemma: how to have an impact on consumer behavior, to encourage them to take action without them seeing it as a constraint and having this negatively affect their experience with the brand? There is a solution: nudge marketing. Nothing could be simpler in principle: all you have to do is activate the right lever, the one that will encourage the targeted people to act in the expected direction. The marketing nugde thus makes it possible to encourage the consumer to take himself decisions which are already planned / hoped for by the brand. Example of a marketing nugget:

Burning a fly on a urinal to allow men to aim better and thus reduce cleaning costs. These have fallen by 80% at Amsterdam’s Schiphol Airport thanks to this technique: big effects for a small change! In addition to improving its return on investment, the company practicing this technique conveys a positive image and promotes commitment for it. Word of the day: LEAN CONTENT Content marketing, or content marketing, which consists of offering relevant and exclusive content of interest to its target, in order to interest them and finely encourage them to take action / purchase, has become essential today. Blogs, articles, photos, videos, infographics, conferences,… the possibilities are endless and it can quickly become time consuming, especially for a small structure.

Word Of The Day: Nudge Marketing

The principle of “lean” is to manage without waste. Applying “lean” to content marketing means adjusting your actions so that they are as profitable as possible: using a simple and well-established content marketing method to save time, optimize your impact and make your actions as profitable as possible. .We have now understood: the web is not an autonomous world, but the place where imprints of human life are engraved, in the form of information which circulates and transactions which take place between very real individuals. There is therefore all the richness and diversity of the real world in the digital world. Good news: there is almost no limit to what you can do or find there. But the risk is to mix everything up, and to derive nothing exploitable from it.

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ISM Team Share on Facebook Share on Twitter Share on Linkedin We have now understood: the web is not an autonomous world, but the place where imprints of human life are engraved, in the form of information which circulates and transactions which take place between very real individuals. There is therefore all the richness and diversity of the real world in the digital world. Good news: there is almost no limit to what you can do or find there. But the risk is to mix everything up, and to derive nothing exploitable from it. Before deciding to launch a web listening project, it is imperative to remember that the Internet is a world of content. The question to be asked first of all is that which connects these contents to their transmitters: the question of WHO,

Word Of The Day: Lean Content

which goes with that of WHY: the motivations. Who is talking to me ? The first “who” is the web-listening tool provider: The web is (still) a techno-push world. Each actor tends to present it to you through its prism, according to the technology that it has developed to apprehend it. I am no exception to this rule. Coming from the sector of strategic marketing studies, what interests me is the trace that consumers or users leave about their experience of the products, services, brands they use. So read on, and the other ISM posts for that matter, wondering what point of view the author is talking about. Who speaks on the Internet? Not all expressions are created equal, and each has its interest for marketing decision makers. But you should know that all those who express themselves

on the Web have a good reason to do so: that’s their job : journalists, communication professionals, bloggers economically linked to brands, experts. They promote products and ideas, issue evaluations and possibly recommendations. Those who read them believe them as one would believe the advertising and the journalists: with caution, by trying to sort the wheat from the chaff, by looking for clues to grant or not their confidence, by crossing the sources. it is their passion, their life : trolls, no-life, geeks, activists, volunteer bloggers or funded by an undifferentiated ad. They have experiences before anyone else and tell them, they test things for others and spread their opinions. they have experiences to share , problems to solve : ordinary people, users of a product or service confronted with a particular question or problem, who seek a solution from those who have had a similar experience,

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